Tokyo, Japan – International advertising agency dentsu has recently announced the launch of its ‘global practices structure’ along with key leadership appointments, led by Jean Lin, group president – global practices, Dentsu Group Inc.
These developments emphasise dentsu’s ambition to build highly integrated, people-centred, end-to-end solutions, as well as its commitment to its enduring global leadership brands including Carat, iProspect, dentsu X, Dentsu Creative, Merkle and Tag.
Moving on to the appointments, Yasuharu Sasaki becomes global chief creative officer, leading dentsu’s global creative practice. In this new role, Sasaki will be responsible for driving expertise to unlock the full potential of Dentsu Creative’s capability and impact across all practice areas.
On the other hand, Will Swayne becomes global practice president – media, where he will be building a winning media practice community that delivers continued excellence in its offerings, driving client growth and transformation.
Lastly, Pete Stein becomes global practice president – CXM, in this role, he will partner with all four Regions to ensure the implementation of the dentsu transformation agenda and global CXM practice initiatives in region and market.
Talking about the new global practice structure and appointments, Lin said, “With the creation of our Global Practices, dentsu is making a statement about what the future of integrated, end-to-end client solutions will look like. We’re removing the barriers and that will allow us to do just that in a way which very few others in the industry can match.”
“I’m so proud to bring together this new line-up of global practice leads and, in turn, their leadership teams, to do just that – unlock the potential of dentsu’s integrated capabilities to help our clients not only grow, but answer some of the greatest challenges of our time,” she added.
Meanwhile, Hiroshi Igarashi, president and CEO, Dentsu Group Inc., said, “Under Jean’s leadership, within our Global Practice structure, we count many of the world’s most respected and historic agency brands, full of deep expertise and differentiated services. By creating a cross-service structure, we are simultaneously integrating those capabilities while ensuring clients can still benefit from distinct knowledge.”
