Tag: initiative
Perth, Australia — Omnicom Oceania has strengthened its presence in Western Australia after three of its media agencies were appointed to the Western Australian Government’s media agency panel. Covering media strategy, planning, and trading, the appointments of OMD WA, MediaHub, and Initiative position...
Singapore – Adobe and LinkedIn have launched “AI Essentials for Marketers”, a global initiative aimed at equipping marketing professionals with role-relevant AI skills for the AI-driven era. Created by marketers for marketers, the programme offers short-form, social-first courses designed for professionals...
Singapore – Omnicom Media has established Client Success as a dedicated discipline across APAC, marking the regional rollout of a global framework aimed at strengthening client leadership and business delivery. The new discipline forms part of Omnicom Media’s global operating model and is intended to...
![[Initiative] Siam Piwat x NEXTOPIA](https://marketech-apac.com/wp-content/uploads/2026/05/Initiative-Siam-Piwat-x-NEXTOPIA.jpg)
Bangkok, Thailand – In Bangkok’s increasingly crowded battle for tourist wallets and consumer attention, Siam Piwat Group is making a larger wager: that the future of retail will depend as much on climate credentials as luxury brands and foot traffic. The Thai retail giant has unveiled NEXTOPIA at Siam...
Indonesia – Hope for Strays, in partnership with Fortuna Indonesia, has launched the “Pawtective Siren” — a smart, heart‑rate‑activated dog collar that triggers a siren, LED lights, and GPS alerts to deter abuse and protect stray dogs in Indonesia. The initiative responds to overcrowded shelters in major...
Singapore – Digital travel platform Agoda has launched ‘Agoda Impact Lab’, a regional initiative designed to drive innovation and value creation across Asia while supporting the next generation of efforts to strengthen industry resilience. Launched at the ASEAN Tourism Forum, the Impact Lab is positioned...
The Inclusion Hub was co-designed with Autism CRC, Australia’s national source of evidence-based best practice in autism.
Japan – Amid an industry shaken by layoffs, UltraSuperNew has launched a new campaign to spread festive cheer and spotlight creatives ready to answer the call. Titled ‘Tokyo Calling’, the campaign features UltraSuperNew’s logo projected onto the night sky above iconic landmarks in the cities where its...
Bangkok, Thailand — KFC Thailand has launched its “Sanders Claus Grants You A Gift” festive campaign, combining nationwide celebrations with support for flood-affected communities in the south. The initiative sees Colonel Sanders reimagined as “Sanders Claus” and includes a donation-driven activity,...
Indonesia – Indonesian digital wallet DANA has rolled out ‘DANA Premium Mini (Premini),’ enabling teenagers to learn safe and responsible digital finance practices. The initiative allows teenagers aged 13 to under 17 to open a DANA Premium account through an electronic Know Your Customer (e-KYC) process...
