Sydney, Australia – Global content studio Mediabrands Content Studio (MBCS) has announced the appointment of Marshall Campbell as general manager of client service and Luke Simkins as group creative director. The new leadership is part of the agency’s efforts to strengthen the creative department.
For their new role, Campbell will focus on senior strategic advice and client service leadership whilst Simkins will be responsible for creative direction and leadership across the agency’s creative team. Both will report directly to Olivia Warren, managing director at MBCS.
Campbell brings with him a strong background in digital, video production, and business development. In his last stint, he was client director at global creative platform Genero. He also held senior roles at creative agencies Emotive and Clemenger BBDO, advertising agency TBWA\, and creative company DARE Digital in UK.
Meanwhile, Simkins brings with him experience in creative problem solving working across diverse business verticals. Some of his previous stints include the role of creative director at M&C Saatchi in Sydney and becoming part of the creative team at agency VMLY&R.
Warren said that Campbell and Simpkins are exactly what they look for in creative leaders due to their ability to make great work and achieve successful outcomes for clients.
Campbell commented, “Today’s consumer has the power to choose what they consume, so by utilising the networks media insights we’re able to enhance our creative output guaranteeing our work will reach the right audience at the right time with the right message.”
On the other hand, Simkins said that he’s honoured to lead MBCS’ creative offering at such an exciting phase of the agency’s evolution.
“By putting media insight and people at the centre of everything we do, we will drive even greater relevance for our clients,” he added.
Last year, Mediabrands Australia has also announced the appointment of Olivia Warren as managing director of MBCS.