Manila, Philippines – As we step into the ever-evolving landscape of marketing in 2024, it becomes increasingly evident that the industry’s trajectory is poised for significant shifts. Rapid advancements in technology, changing consumer behaviours, and global events continue to reshape the marketing landscape at an unprecedented pace. In this dynamic environment, the need for robust and forward-thinking discussions on the future of marketing has never been more critical.
With this state of the industry in mind, MARKETECH APAC has recently concluded its What’s NEXT 2024: Marketing in the Philippines conference at Crowne Plaza Manila Galleria. The 2-day conference was aimed at empowering brands and marketers with the latest insights, strategies, and tools essential for navigating forthcoming trends and industry forecasts in the marketing space.
For the first day of the conference, attendees were treated to a range of discussions centred around how businesses can improve their existing customer engagement strategies, the possibilities of GenAI in marketing, balancing human empathy and technology in CX strategies, and revolutionising e-commerce through data and AI.
The speaker lineup for the first day includes:
- Chin Wee Ko, Manager and Principal for SEA at Adobe
- Gaurav Srivastava, Practice Lead at Adobe
- Corentin Balmet, Regional Sales Director (Asia) at Brandwatch
- Alex Crouch, Strategic Enterprise Lead, Hong Kong & The Philippines at Braze
- Michelle Eve de Guzman, Marketing Director at Cebu Pacific
- Bea Atienza, Marketing Director, Impactful Brand Experience at Colgate-Palmolive
- Roki Ferrer, Head of Data at Dentsu International
- Benjamin Quiroga-Rivera, Co-founder & Managing Director for SEA at Emma – The Sleep Company
- Rochelle Vandenberghe, Chief Marketing and Digital Business Officer at FWD Insurance
- Raymund Villanueva, Chief Marketing Officer at GoTyme Bank
- Gino Cruz, Media Manager for SEA (Singapore, Malaysia, Vietnam & the Philippines) at H&M
- Donna Salgado, Director of Marketing Communications and Development at Megaworld Corporation
- Samantha Manuel, Group Director Digital Marketing & Reputation Management at Megaworld Corporation
- Emmanuel Cruz, E-Commerce Lead at Mondelez International Philippines
- Tiffany Batungbacal, Assistant Vice President at PRIMER Group of Companies
- Juan Paolo Gonzales, Vice President of Marketing and Capability at Rebisco
- Jun Stryckers, Strategic Account Director at Salesforce
- Jeremiah Su, Chief Video Officer at Superminted
Meanwhile, the second day of the conference had discussions focused on creating purposeful and genuine branding strategies, the importance of behavioural insights, Web3 in marketing, unlocking the power of retail media in digital advertising, as well as how data can be used to maximise the impact of influencer marketing strategies.
The speaker lineup for the second day of the conference included:
- Katrina Gonzalez, Global Marketing Director at Coins.ph
- Jasper Evangelista, Director of Brand & Marketing at DITO Telecommunity Corporation
- Brittany Kaw, Senior Team Lead – Global Influencer Marketing at Emma – The Sleep Company
- Denice Sy, Chief Sales & Marketing Officer at Ever Bilena Cosmetics Inc.
- Danielle Marie Eleazar, Head of Marketing at foodpanda Philippines
- Norman Agatep, President and Managing Director at Grupo Agatep
- Rosebel Garcia, Head of Marketing & Commercial (Hertz, Thrifty, and Dollar) at Hertz Philippines
- Sheila Paul, Chief Marketing Officer at Home Credit Philippines
- Pocholo Garcia, Head of Digital and E-commerce at Malayan Insurance
- Erwin Doña III, Cluster Director of Marketing Communications at Novotel: Ibis Styles
- David Teotico, Lead, Advertising & Partnerships at panda ads
- Ray Philip Pine, Marketing Director at PepsiCo
- Mrinal Daryani, Account Director at Salesforce
- Marili Amper, Head of Brand, Communications, and Marketing at Sodexo On-Site Services Philippines Inc.
- Jeremiah Su, Chief Video Officer at Superminted
- Albert Cuadrante, Chief Marketing Officer at UnionBank
The What’s NEXT 2024: Marketing in the Philippines conference was backed by Adobe as the platinum sponsor; Brandwatch, Braze, and panda ads as gold sponsors; Salesforce as the bronze sponsor; and DoubleVerify and Digital Ark as event partners.
The conference was attended by 219 delegates, who represented brands such as Aboitiz Equity Ventures, ACE Hardware, AirAsia Philippines, Ayala Malls, BDO Unibank, BPI, Canon Philippines, CHG Global, CIMB, Flash Express, GMA Network, Leslie Corporation, Monde Nissin, National University, Okada Manila, Philippine National Bank, Philippine Bank of Communications, PLDT, Razer Gold, Rustan, San Miguel Foods, Security Bank, SM Development, Summit Publishing, Sun Life Philippines, and Universal Robina Corporation.
Speaking on the recent conclusion of the conference, Joven Barceñas, founder and CEO of MARKETECH APAC, has expressed his gratitude to all of those who have attended the conference, stressing the importance of continuously leading discussions for the marketing industry this year and beyond.
“A big thank you to our 33 speakers who have given us thought-provoking presentations to intriguing discussions, and have delved most pressing marketing topics of today. Your generosity with your time and expertise has enriched the experience for everyone here for 2 days, and for that, we are very grateful. Thank you for trusting What’s NEXT in Marketing Conference as a platform to share your marketing wisdom and great stories. As we draw this conference to a close, we are very excited to share that this year we are bringing the What’s NEXT in Marketing in Indonesia. Stay tuned for our plans on how to get this conference in the Philippines bigger and better as you are all inspiring us to do so,” he stated
The conference is the last of the trilogy of conferences MARKETECH APAC launched as part of its What’s NEXT industry series. The first conference was held successfully in Malaysia back on December 5, 2023 at Sheraton Imperial Kuala Lumpur while the second one was held in Singapore recently on March 7, 2024 at Furama City Centre.
Following this, MARKETECH APAC is also proud to announce the next phase of the What’s NEXT series under the name “What’s NEXT 2024-2025.” With this new phase of this industry initiative, MARKETECH APAC is also announcing the following conferences:
- What’s NEXT 2024: Marketing in Indonesia – October 2024
- What’s NEXT 2024: Marketing in Malaysia – December 4-5, 2024
- What’s NEXT 2025: Marketing in Singapore – February/March 2024
- What’s NEXT 2025: Marketing in the Philippines – March 2024
For any potential partnership or inquiries regarding the next conference series, please reach out to us at [email protected].
