Keynote Presentation: 0 to 10: Sharing the Growth Playbook from Creating 0 to 10 Million Users

• Unique growth strategies that have worked and not worked in growing digital products in the Philippines

Keynote Presentation: Artificial Intelligence For Meaningful Customer Engagement

Panel Discussion: Celebrating Engagement: Exploring Approaches that Enhance Customer Affinity

• Unlocking Success: How Emotional Intelligence Drives Customer Devotion this 2024
• Revolutionising Engagement: Harnessing Customer Feedback for Superior Experiences Ahead
• Future Fusion: Synergising Analytics and Customer Insights to Craft Innovative and Personalised Engagement Strategies

Keynote Presentation: From Inspiration to Execution: How Businesses Can Chart the Course of Marketing Strategies Through Generative AI

• Explore how generative AI can assist in the ideation and creative process for marketing campaigns.
• Highlight how generative AI can automate content creation for various marketing channels.
• Discuss the importance of personalized content and how generative AI can facilitate it.
• Explain how businesses can tailor marketing strategies using generative AI to meet specific goals.

Keynote Presentation: The Role of Generative AI in Empowering Marketing

Panel Discussion: Marketing’s AI Frontier: CMOs on Leading the Trailblazer of Innovation in the Industry

• Discuss the evolving responsibilities and leadership roles of CMOs in integrating AI into marketing strategies.
• Explore ways how AI contributes to improving marketing return on investment (ROI).
• Discuss strategies for upskilling marketing teams to work effectively with generative AI technologies.
• Offer practical advice and actionable insights for industry leaders looking to embrace AI-driven innovation.

Keynote Presentation: Digital Marketing Trends to Fire Up Your Marketing in 2024

• From AI implementation to fostering thriving communities – we will provide you with data-based insights about why these trends matter (now and in the future)
• Inspiring stories of successful campaigns from brands already engaging with the trends
• Actionable tips to level up your strategies today

Keynote Presentation: Friends or Foes: Exploring the Synergy of Empathy and Technology in Omnichannel Customer Experiences

• Identifying which touch points along the customer journey would benefit from AI, a human touch, or both
• How to experiment with collaboration between AI and empathy across the customer journey through thought-leadership and technology
• How to effectively leverage thought-leadership from technological and CX functions to create a seamless experience

Panel Discussion: Pioneering Mobile-First Conversations: Why engaging with omnishoppers should be part of your CX strategy

• Understanding Omnishoppers: What are the distinctions between omnishoppers and traditional customers?
• Examining the impact of tech: How mobile messaging apps, social media, and personalised content affect consumer behaviour?
• Crafting Compelling Conversations: How to create impactful mobile messaging and incorporate interactive elements for deeper engagement?
• Designing Effective Conversational Interfaces: What are the importance of considering user context and leveraging natural language processing for enhanced interactions with omnishoppers?

Keynote Presentation: 2024 Commerce Outlook: Key Insights and Trends from 2,700 B2B and B2C Leaders

• The strategic priorities of commerce organizations and the challenges holding them back
• How organisations are evaluating, investing in, and implementing artificial intelligence (and specifically generative artificial intelligence)
• Payment type preference among buyers and adoption trajectories among organizations

Fireside Chat: Transforming Customer Conversations: The Power of Conversational AI in Revolutionising Engagement

• How Conversational AI is changing the game in customer interactions in the new era of personalised and dynamic engagement
• How brands are leveraging cutting-edge advancements in AI tech that extend beyond traditional chatbots to tailor customer experiences
• What world-class strategies to apply in streamlining operations, achieving brand goals, and unlocking more opportunities

Keynote Presentation: From Ears to Hearts: On Forging Emotional Connection with Brands Through Sonic Branding

• Share case studies of brands effectively using music to create emotional resonance.
• Showcase how emotional connections through sonic branding can lead to increased consumer engagement and loyalty.
• Explain how to choose the right sounds and music that align with brand values and personality.

Panel Discussion: Authenticity as a Lighthouse: How to Angle Your Branding With Purpose and Value

• Discuss the importance of aligning internal stakeholders, employees, and leadership with the brand’s purpose and values
• Highlight why consumers increasingly seek brands with a strong sense of purpose
• Share strategies for ensuring that branding authenticity is reflected both internally and externally
• Explore how brands can create a lasting impact on their target audience through authenticity

Keynote Presentation: First-party Data: finding quick-wins & designing a long-term strategy

• Why first-party data is a worthwhile investment; where you can find a quick-win
• How you should design your long-term strategy for first-party data
• What value a Customer Data Platform (CDP) plays in this strategy
• What you could look for in an ideal CDP

Keynote Presentation: Brand Resonance Through Behavioural Insights

• Crafting a Brand Narrative with Data: Exploring How Consumer Behaviour Analysis Shapes Compelling Brand Stories.
• Enhancing Brand Engagement: Utilising Behavioural Insights to Create Compelling Customer-centric Marketing Strategies.
• Weaving Your Brand into the Customer Journey: Leveraging Behavioural Data to Enhance the Brand Experience of your Customers.

Panel Discussion: Raising Platforms with Behavioural Data: Transforming Content Delivery through Consumer Insights

• Exploring the intersection of behavioural insights and user experience (UX) design
• Optimising User Experience: Discussing how behavioural data can inform website and app design to improve user engagement
• Share examples of companies that have transformed their digital platforms based on behavioural insights

Keynote Presentation: User Acquisition and Engagement in Web3

Keynote Presentation: Unlocking the Power of Retail Media with panda ads

• The value of retail media
• panda ads being the partner for brands through a suite of full-funnel marketing solutions

Panel Discussion: The Power Duo Potential: Harnessing Data to Maximise Influencer Marketing Campaign Impact

• Personalisation at Scale: How to utilise data to match influencers with specific customer segments and maximise resonance
• Inclusive Marketing: Discussing the use of data to ensure inclusive and diverse influencer campaigns for different customer segments