WHAT'S NEXT 2023:
MARKETING IN MALAYSIA

5 December 2023

Sheraton Imperial Kuala Lumpur

MARKETECH APAC’s What’s NEXT 2023: Marketing in Malaysia is a forward-looking event that is designed to equip brands and marketers with the latest insights, strategies, and tools to prepare for the upcoming trends and predictions in the industry. This conference brings together some of the brightest minds and thought leaders in the marketing industry to share their experiences, knowledge, and insights on what the future holds for marketing.

In this must-attend hybrid conference, we are covering the hottest topics in the industry such as emerging technologies like AI, customer experience, influencer marketing, digital advertising, and more!

This 5 December 2023, What’s NEXT 2023: Marketing in Malaysia, will feature keynote presentations, panel discussions, fireside chats, and networking sessions that will provide attendees with an opportunity to learn, collaborate, and exchange ideas with industry experts and peers.

The What’s NEXT 2023: Marketing in Malaysia is part of the conference roadshows under MARKETECH APAC’s What’s NEXT Series. The conference is approved HRDF Claimable.

December 5, 2023

HYBRID CONFERENCE

8:00 am - 8:55 am

REGISTRATION

8:55 am - 9:00 am

OPENING REMARKS

AI & INNOVATION

9:00 am - 9:30 am

Keynote Presentation: The Future is Here: How CMOs leverage AI future-proof marketing strategies

  • How do CMOs explore AI-powered marketing strategies
  • What can we learn from promising technological breakthroughs of AI in marketing

9:40 am - 10:00 am

Fireside Chat: Leading Transformation – How evolution starts at the top

  • What strategic leadership strategies are proven to increase talent and brand growth
  • What necessary changes are implemented to achieve team success
  • How to execute team discipline to help weather future challenges

SPEAKER

Fernie Jasmine Abdul Ghani

Head, Group Strategic Communications & Marketing Axiata

10:00 am - 10:40 am

Panel Discussion: Leaning into disruptive tech: How CMOs leverage data analysis and AI to reduce marketing ad noise

  • Consumer-first: The shift towards personalised and relevant content
  • Marketing Campaign Success: Leverage AI-driven customer segmentation to target specific audience groups with relevant ads
  • Context Awareness: Minimise ad noise by ensuring chatbot interactions are contextually relevant and helpful

SPEAKER

May Ling Chan

Head of Brand and Marketing Services CelcomDigi

Dheeraj Raina

Chief Marketing and Strategic Communications Officer Gentari

10:40 am - 10:55 am

MORNING TEA BREAK

E-COMMERCE

10:55 am - 11:35 am

Keynote Presentation: Driving Growth through Brand Love and Customer Engagement

SPEAKER

Daphne Lourdes

General Manager, Malaysia Atome

11:35 am - 12:05 pm

Panel Discussion: Amplifying Social Commerce Game Plan: Why it is a must-have marketing strategy for brands to stay ahead of the competition

  • Unravelling Mass Market Appeal and Leveraging Social Platforms for Targeting Key Moments
  • Enhancing Modern Commerce Through Behavioral Economics, Emerging Platforms, and Trust Building
  • Future Trends – Exploring emerging trends and innovations in social commerce

SPEAKER

Sipika Singh

Chief Commercial Officer IHH Healthcare Malaysia

Tynn Tan

Head of Growth (Content) PropertyGuru Group

Evelyn Lee

Head of Marketing Secret Recipe Cakes & Cafe Sdn Bhd

Sylvester Hiew

Chief Marketing Officer (Moderator) FOREFRONT

12:05 pm - 1:15 pm

NETWORKING LUNCH

CUSTOMER EXPERIENCE

1:15 pm - 1:45 pm

Keynote Presentation: The CX Insurgence: Redefining the formula of brands for AI-driven CX

  • How AI-driven data enhances CX
  • Why brands are turning to AI as a cost-effective solution
  • How personalised and consistent AI-response can lead to trust and brand loyalty

SPEAKER

Ngai Yuen Low

Group Chief Merchandise And Marketing Officer AEON

1:45 pm - 2:25 pm

Panel Discussion: Customer Centricity – The CX that lets customers control their experience

  • How can brands focus on a more customer-centric CX approach
  • How to proactively engage with consumers through conversational and omnichannel strategies that foster greater engagement

DIGITAL ADVERTISING

2:25 pm - 2:55 pm

Keynote Presentation: Ad Fraud – Ad Fraud: How to eradicate advertisers’ big enemy?

  • Stay alert and ahead of fraudsters by building defensive walls
  • How can brands build effective defensive walls?
  • Why the best defensive walls are strategic and should fit the demands of your industry

2:55 pm - 3:35 pm

Panel Discussion: Bracing for 2024: Why first-party data matters to your marketing efforts

  • Remaining Agile: How are marketers prepping for a future-ready first-party data strategy for 2024 and beyond
  • Mastering 1P Data: How data analytics and creativity make the most of first-party data
  • Optimising Marketing & CX: How does 1P data enhance personalisation (audience segmentation, brand campaigns, and data-driven attribution)

SPEAKER

Jessica Tan

Director of Marketing Communications InterContinental Kuala Lumpur

3:35 pm - 3:50 pm

AFTERNOON TEA BREAK

INFLUENCER MARKETING

3:50 pm - 4:10 pm

Fireside Chat: “Bigger Risk, Higher Payout”: The Formula To An Influencer-Driven Viral Campaign

  • Discussing what types of KOLs to reach out, as well as their organic reach
  • Explaining how online trends and viral topics work, as well as factors that drive them.
  • Piecing together how these trends tie up with the brand’s messaging.

4:10 pm - 4:50 pm

Panel Discussion: From Nano to Mega – Where the secret lies in customer-focused influencer marketing campaigns

  • The guide to understanding which influencers perform best amongst consumers
  • The importance of campaign-driven influencer marketing as an extension of your brand strategy
  • The best influencer marketing strategies to reach all generational cohorts

SPEAKER

Norsiah Juriani Johari

Director, Group Marketing Astro

Emily Tan

Head of Marketing ShopBack Malaysia

4:50 pm - 4:55 pm

CLOSING REMARKS

REQUEST FOR AGENDA

SPEAKERS

Ngai Yuen Low

Group Chief Merchandise And Marketing Officer AEON

Daphne Lourdes

General Manager, Malaysia Atome

Norsiah Juriani Johari

Director, Group Marketing Astro

Fernie Jasmine Abdul Ghani

Head, Group Strategic Communications & Marketing Axiata

May Ling Chan

Head of Brand and Marketing Services CelcomDigi

Sipika Singh

Chief Commercial Officer IHH Healthcare Malaysia

Jessica Tan

Director of Marketing Communications InterContinental Kuala Lumpur

Dheeraj Raina

Chief Marketing and Strategic Communications Officer Gentari

Tynn Tan

Head of Growth (Content) PropertyGuru Group

Evelyn Lee

Head of Marketing Secret Recipe Cakes & Cafe Sdn Bhd

Emily Tan

Head of Marketing ShopBack Malaysia

Adrian Burton

Senior Vice President Marketing Valiram

Sylvester Hiew

Chief Marketing Officer (Moderator) FOREFRONT

BECOME OUR PARTNER

BRAND MARKETERS

IN-PERSON PASS

  • Access to all physical sessions.
  • Access to all presentation materials and recordings (subject to speakers’ approval).
  • Access to all networking breaks and lunch.

With complete access to anything and everything in the conference, you won’t be missing out on live Q&A’s, in-person interaction and engagement with other attendees, live demos from exhibitors, and more exciting opportunities! All on-demand materials will be made available.

Early Bird: Until 5 November 2023 USD$399

Standard: After 5 November 2023 USD$499

VIRTUAL PASS

  • Access to all conference sessions virtually.
  • Access to all presentation materials and recordings (subject to speakers’ approval).

This conference, made accessible online, gives you more than enough exposure to highly engaging discussions, Q&A portions, and more, wherever you are through your desktop or mobile devices. All on-demand materials will be made available.

Early Bird: Until 5 November 2023 USD$49

Standard: After 5 November 2023 USD$149

VENDORS

IN-PERSON PASS

  • Access to all physical sessions.
  • Access to all presentation materials and recordings (subject to speakers’ approval).
  • Access to all networking breaks and lunch.

With complete access to anything and everything in the conference, you won’t be missing out on live Q&A’s, in-person interaction and engagement with other attendees, live demos from exhibitors, and more exciting opportunities! All on-demand materials will be made available.

Early Bird: Until 5 November 2023 USD$499

Standard: After 5 November 2023 USD$599

VIRTUAL PASS

  • Access to all conference sessions virtually.
  • Access to all presentation materials and recordings (subject to speakers’ approval).

This conference, made accessible online, gives you more than enough exposure to highly engaging discussions, Q&A portions, and more, wherever you are through your desktop or mobile devices. All on-demand materials will be made available.

Early Bird: Until 5 November 2023 USD$99

Standard: After 5 November 2023 USD$199

REASONS WHY
YOU SHOULD ATTEND

NETWORKING

With the same goals of conquering 2024, absorb the energy and connect in-person with marketing peers in Malaysia, and with APAC-wide marketers virtually. Join the conversation in strengthening your resolution for the coming year!

KNOWLEDGE-SHARING

Learn from the best–discover what works for your brand through case studies, the latest marketing trends, and more, to be presented in the conference.

STAY COMPETITIVE

In this ever-changing industry, staying on top of trends and evolving technologies is a must. Expose and equip yourself with valuable industry insights and find out the strategies and tools that will boost your marketing campaigns for 2024.

GROWTH

From professional growth to your team’s to your brand’s–the conference will bring you the inspiration, motivation, development, experience, and opportunities to face 2024 with confidence!

REGISTRATION FORM

CONTACT US

GENERAL CONTACT

[email protected]

Sponsorship

[email protected]

Speaking Opportunities

[email protected]

Email [email protected]

Phone +63 917 319 5762

Address 14i Seville Tower, Circulo Verde Phase 1,
#70 Calle Industria, Brgy. Bagumbayan,
Quezon City, 1100 Philippines