WHAT'S NEXT 2023:
MARKETING IN MALAYSIA
5 December 2023
Sheraton Imperial Kuala Lumpur
MARKETECH APAC’s What’s NEXT 2023: Marketing in Malaysia is a forward-looking event that is designed to equip brands and marketers with the latest insights, strategies, and tools to prepare for the upcoming trends and predictions in the industry. This conference brings together some of the brightest minds and thought leaders in the marketing industry to share their experiences, knowledge, and insights on what the future holds for marketing.
In this must-attend hybrid conference, we are covering the hottest topics in the industry such as emerging technologies like AI, customer experience, influencer marketing, digital advertising, and more!
This 5 December 2023, What’s NEXT 2023: Marketing in Malaysia, will feature keynote presentations, panel discussions, fireside chats, and networking sessions that will provide attendees with an opportunity to learn, collaborate, and exchange ideas with industry experts and peers.
The What’s NEXT 2023: Marketing in Malaysia is part of the conference roadshows under MARKETECH APAC’s What’s NEXT Series. The conference is approved HRDF Claimable.
December 5, 2023
HYBRID CONFERENCE
8:00 am - 8:55 am
REGISTRATION
8:55 am - 9:00 am
OPENING REMARKS
AI
9:00 am - 9:20 am
Keynote Presentation: The Future is Here: How CMOs leverage AI future-proof marketing strategies
- How do CMOs explore AI-powered marketing strategies
- What can we learn from promising technological breakthroughs of AI in marketing
SPEAKER
9:20 am - 9:50 am
Keynote Presentation: Artificial Intelligence, Real Revenue: How Generative AI Enables Sales and Marketing
- How generative AI and personalisation are transforming the digital customer experience landscape
SPEAKER
9:50 am - 10:25 am
Panel Discussion: Leaning into disruptive tech: How CMOs leverage data analysis and AI to reduce marketing ad noise
- Consumer-first: The shift towards personalised and relevant content
- Marketing Campaign Success: Leverage AI-driven customer segmentation to target specific audience groups with relevant ads
- Context Awareness: Minimise ad noise by ensuring chatbot interactions are contextually relevant and helpful
SPEAKER
10:25 am - 10:40 am
MORNING TEA BREAK
E-COMMERCE
10:40 am - 11:20 am
Panel Discussion: Amplifying Social Commerce Game Plan: Why it is a must-have marketing strategy for brands to stay ahead of the competition
- Unravelling Mass Market Appeal and Leveraging Social Platforms for Targeting Key Moments
- Enhancing Modern Commerce Through Behavioral Economics, Emerging Platforms, and Trust Building
- Future Trends – Exploring emerging trends and innovations in social commerce
SPEAKER
11:20 am - 11:45 am
Keynote Presentation: Driving Growth through Brand Love and Customer Engagement – The Atome Story
- What is brand love today
- How is customer engagement pivotal in driving growth
- How do we measure success
SPEAKER
11:45 am - 12:15 pm
Keynote Presentation: Unlock Customer Lifetime Value
- Helping business to understand why CLV is crucial for the success of businesses
- Share how personalised experiences contribute to increased customer loyalty and, consequently, higher CLV
SPEAKER
12:15 pm - 1:25 pm
NETWORKING LUNCH
CUSTOMER EXPERIENCE
1:25 pm - 1:55 pm
Keynote Presentation: The CX Insurgence: Redefining the formula of brands for AI-driven CX
- How AI-driven data enhances CX
- Why brands are turning to AI as a cost-effective solution
- How personalised and consistent AI-response can lead to trust and brand loyalty
SPEAKER
1:55 pm - 2:35 pm
Panel Discussion: Customer Centricity – The CX that lets customers control their experience
- How can brands focus on a more customer-centric CX approach
- How to proactively engage with consumers through conversational and omnichannel strategies that foster greater engagement
SPEAKER
DIGITAL ADVERTISING
2:35 pm - 3:05 pm
Keynote Presentation: Driving Attention with Creative
- Explore how advertisers harness AI capabilities to amplify their creative ad effectiveness
- Attention Measurement: How brands are shifting from Ad-Centric to Human-Centric metrics
SPEAKER
DIGITAL TRANSFORMATION
3:05 pm - 3:35 pm
Fireside Chat: Leading Transformation – How evolution starts at the top
- What strategic leadership strategies are proven to increase talent and brand growth
- What necessary changes are implemented to achieve team success
- How to execute team discipline to help weather the future challenges
SPEAKER
3:35 pm - 3:50 pm
AFTERNOON TEA BREAK
SONIC BRANDING
3:50 pm - 4:20 pm
Keynote Presentation: How Music & Sonic Branding Can Unlock Brand Potential
- What is sonic branding and why are more and more brands defining their sound
- What makes for an effective and successful sonic brand
- How do brands come up with their sound and what value does it bring
SPEAKER
INFLUENCER MARKETING
4:20 pm - 5:00 pm
Panel Discussion: From Nano to Mega – Where the secret lies in customer-focused influencer marketing campaigns
- The guide to understanding which influencers perform best amongst consumers
- The importance of campaign-driven influencer marketing as an extension of your brand strategy
- The best influencer marketing strategies to reach all generational cohorts
SPEAKER
5:00 pm - 5:05 pm
CLOSING REMARKS
REQUEST FOR AGENDA
SPEAKERS
SPONSORS
Lead the conversation on what’s next in marketing!
Reach out to us at [email protected]
Platinum Sponsor
Gold Sponsor
Bronze Sponsors
Event Partners
BECOME OUR PARTNER
BRAND MARKETERS
IN-PERSON PASS
- Access to all physical sessions.
- Access to all presentation materials and recordings (subject to speakers’ approval).
- Access to all networking breaks and lunch.
With complete access to anything and everything in the conference, you won’t be missing out on live Q&A’s, in-person interaction and engagement with other attendees, live demos from exhibitors, and more exciting opportunities! All on-demand materials will be made available.
Early Bird: Until 5 November 2023 USD$399
Standard: After 5 November 2023 USD$499
VIRTUAL PASS
- Access to all conference sessions virtually.
- Access to all presentation materials and recordings (subject to speakers’ approval).
This conference, made accessible online, gives you more than enough exposure to highly engaging discussions, Q&A portions, and more, wherever you are through your desktop or mobile devices. All on-demand materials will be made available.
Early Bird: Until 5 November 2023 USD$49
Standard: After 5 November 2023 USD$149
VENDORS
IN-PERSON PASS
- Access to all physical sessions.
- Access to all presentation materials and recordings (subject to speakers’ approval).
- Access to all networking breaks and lunch.
With complete access to anything and everything in the conference, you won’t be missing out on live Q&A’s, in-person interaction and engagement with other attendees, live demos from exhibitors, and more exciting opportunities! All on-demand materials will be made available.
Early Bird: Until 5 November 2023 USD$499
Standard: After 5 November 2023 USD$599
VIRTUAL PASS
- Access to all conference sessions virtually.
- Access to all presentation materials and recordings (subject to speakers’ approval).
This conference, made accessible online, gives you more than enough exposure to highly engaging discussions, Q&A portions, and more, wherever you are through your desktop or mobile devices. All on-demand materials will be made available.
Early Bird: Until 5 November 2023 USD$99
Standard: After 5 November 2023 USD$199
REASONS WHY
YOU SHOULD ATTEND
NETWORKING
With the same goals of conquering 2024, absorb the energy and connect in-person with marketing peers. Join the conversation in strengthening your resolution for the coming year!
KNOWLEDGE-SHARING
Learn from the best–discover what works for your brand through case studies, the latest marketing trends, and more, to be presented in the conference.
STAY COMPETITIVE
In this ever-changing industry, staying on top of trends and evolving technologies is a must. Expose and equip yourself with valuable industry insights and find out the strategies and tools that will boost your marketing campaigns for 2024.
GROWTH
From professional growth to your team’s to your brand’s–the conference will bring you the inspiration, motivation, development, experience, and opportunities to face 2024 with confidence!
ON-DEMAND REGISTRATION FORM
CONTACT US
GENERAL CONTACT
Sponsorship
Speaking Opportunities
14i Seville Tower, Circulo Verde Phase 1,
#70 Calle Industria, Brgy. Bagumbayan,
Quezon City, 1100 Philippines