WHAT'S NEXT 2023:
MARKETING IN MALAYSIA

5 December 2023

Sheraton Imperial Kuala Lumpur

MARKETECH APAC’s What’s NEXT 2023: Marketing in Malaysia is a forward-looking event that is designed to equip brands and marketers with the latest insights, strategies, and tools to prepare for the upcoming trends and predictions in the industry. This conference brings together some of the brightest minds and thought leaders in the marketing industry to share their experiences, knowledge, and insights on what the future holds for marketing.

In this must-attend hybrid conference, we are covering the hottest topics in the industry such as emerging technologies like AI, customer experience, influencer marketing, digital advertising, and more!

This 5 December 2023, What’s NEXT 2023: Marketing in Malaysia, will feature keynote presentations, panel discussions, fireside chats, and networking sessions that will provide attendees with an opportunity to learn, collaborate, and exchange ideas with industry experts and peers.

The What’s NEXT 2023: Marketing in Malaysia is part of the conference roadshows under MARKETECH APAC’s What’s NEXT Series. The conference is approved HRDF Claimable.

December 5, 2023

HYBRID CONFERENCE

8:00 am - 8:55 am

REGISTRATION

8:55 am - 9:00 am

OPENING REMARKS

AI

9:00 am - 9:20 am

Keynote Presentation: The Future is Here: How CMOs leverage AI future-proof marketing strategies

  • How do CMOs explore AI-powered marketing strategies
  • What can we learn from promising technological breakthroughs of AI in marketing

SPEAKER

Diana Boo

Chief Marketing Officer Boost

9:20 am - 9:50 am

Keynote Presentation: Artificial Intelligence, Real Revenue: How Generative AI Enables Sales and Marketing

  • How generative AI and personalisation are transforming the digital customer experience landscape

SPEAKER

Gaurav Kumar

Principal Solution Consultant Adobe

9:50 am - 10:25 am

Panel Discussion: Leaning into disruptive tech: How CMOs leverage data analysis and AI to reduce marketing ad noise

  • Consumer-first: The shift towards personalised and relevant content
  • Marketing Campaign Success: Leverage AI-driven customer segmentation to target specific audience groups with relevant ads
  • Context Awareness: Minimise ad noise by ensuring chatbot interactions are contextually relevant and helpful

SPEAKER

May Ling Chan

Head of Brand and Marketing Services CelcomDigi

Dheeraj Raina

Chief Marketing and Strategic Communications Officer Gentari

Daler Kendzhaev

Head of Annalect, SG and MY Omnicom Media Group

10:25 am - 10:40 am

MORNING TEA BREAK

E-COMMERCE

10:40 am - 11:20 am

Panel Discussion: Amplifying Social Commerce Game Plan: Why it is a must-have marketing strategy for brands to stay ahead of the competition

  • Unravelling Mass Market Appeal and Leveraging Social Platforms for Targeting Key Moments
  • Enhancing Modern Commerce Through Behavioral Economics, Emerging Platforms, and Trust Building
  • Future Trends – Exploring emerging trends and innovations in social commerce

SPEAKER

Sipika Singh

Chief Commercial Officer IHH Healthcare Malaysia

Tynn Tan

Head of Growth (Content) PropertyGuru Group

Evelyn Lee

Head of Marketing Secret Recipe Cakes & Cafe Sdn Bhd

Sylvester Hiew

Chief Marketing Officer (Moderator) FOREFRONT

11:20 am - 11:45 am

Keynote Presentation: Driving Growth through Brand Love and Customer Engagement – The Atome Story

  • What is brand love today
  • How is customer engagement pivotal in driving growth
  • How do we measure success

SPEAKER

Daphne Lourdes

General Manager, Malaysia Atome

11:45 am - 12:15 pm

Keynote Presentation: Unlock Customer Lifetime Value

  • Helping business to understand why CLV is crucial for the success of businesses
  • Share how personalised experiences contribute to increased customer loyalty and, consequently, higher CLV

SPEAKER

Jezreel Teng

Enterprise Account Executive CleverTap

12:15 pm - 1:25 pm

NETWORKING LUNCH

CUSTOMER EXPERIENCE

1:25 pm - 1:55 pm

Keynote Presentation: The CX Insurgence: Redefining the formula of brands for AI-driven CX

  • How AI-driven data enhances CX
  • Why brands are turning to AI as a cost-effective solution
  • How personalised and consistent AI-response can lead to trust and brand loyalty

SPEAKER

Ngai Yuen Low

Group Chief Merchandise And Marketing Officer AEON

1:55 pm - 2:35 pm

Panel Discussion: Customer Centricity – The CX that lets customers control their experience

  • How can brands focus on a more customer-centric CX approach
  • How to proactively engage with consumers through conversational and omnichannel strategies that foster greater engagement

SPEAKER

Chin Wee Ko

Manager and Principal for SEA Adobe

Cynthia Tang Hwee Jing

Head of Customer Experience Sunway Malls

Su Ling Tan

Head of Customer Experience and Services Touch 'n Go Group

Umar Saibukandu

Head of Marketing Automation, Acquisitions and Analytics (Moderator) ADA Asia

DIGITAL ADVERTISING

2:35 pm - 3:05 pm

Keynote Presentation: Driving Attention with Creative

  • Explore how advertisers harness AI capabilities to amplify their creative ad effectiveness
  • Attention Measurement: How brands are shifting from Ad-Centric to Human-Centric metrics

SPEAKER

Danial Smurthwaite

Sales Director, Malaysia Teads

DIGITAL TRANSFORMATION

3:05 pm - 3:35 pm

Fireside Chat: Leading Transformation How evolution starts at the top

  • What strategic leadership strategies are proven to increase talent and brand growth
  • What necessary changes are implemented to achieve team success
  • How to execute team discipline to help weather the future challenges

SPEAKER

Noreen Sabrina Mohd Noor

Group Head, Corporate Communications, Branding & Community EDOTCO Group

Jeremiah Su

Chief Video Officer (Moderator) Superminted

3:35 pm - 3:50 pm

AFTERNOON TEA BREAK

SONIC BRANDING

3:50 pm - 4:20 pm

Keynote Presentation: How Music & Sonic Branding Can Unlock Brand Potential

  • What is sonic branding and why are more and more brands defining their sound
  • What makes for an effective and successful sonic brand
  • How do brands come up with their sound and what value does it bring

SPEAKER

Ash Chaudhry

Director of Brand Partnerships APAC MassiveMusic Singapore

Ryan Dickinson

Creative Director MassiveMusic Singapore

Ralph Van Dijk

Director of Music & Brands APAC MassiveMusic Sydney

INFLUENCER MARKETING

4:20 pm - 5:00 pm

Panel Discussion: From Nano to Mega – Where the secret lies in customer-focused influencer marketing campaigns

  • The guide to understanding which influencers perform best amongst consumers
  • The importance of campaign-driven influencer marketing as an extension of your brand strategy
  • The best influencer marketing strategies to reach all generational cohorts

SPEAKER

Norsiah Juriani Johari

Director, Group Marketing Astro

Alex Goh

Head of Marketing Mr. D.I.Y

Syahriza Badron

General Manager (Moderator) FCB SHOUT

5:00 pm - 5:05 pm

CLOSING REMARKS

REQUEST FOR AGENDA

SPEAKERS

Umar Saibukandu

Head of Marketing Automation, Acquisitions and Analytics (Moderator) ADA Asia

Chin Wee Ko

Manager and Principal for SEA Adobe

Gaurav Kumar

Principal Solution Consultant Adobe

Ngai Yuen Low

Group Chief Merchandise And Marketing Officer AEON

Daphne Lourdes

General Manager, Malaysia Atome

Norsiah Juriani Johari

Director, Group Marketing Astro

Diana Boo

Chief Marketing Officer Boost

May Ling Chan

Head of Brand and Marketing Services CelcomDigi

Jezreel Teng

Enterprise Account Executive CleverTap

Noreen Sabrina Mohd Noor

Group Head, Corporate Communications, Branding & Community EDOTCO Group

Syahriza Badron

General Manager (Moderator) FCB SHOUT

Sylvester Hiew

Chief Marketing Officer (Moderator) FOREFRONT

Dheeraj Raina

Chief Marketing and Strategic Communications Officer Gentari

Sipika Singh

Chief Commercial Officer IHH Healthcare Malaysia

Ash Chaudhry

Director of Brand Partnerships APAC MassiveMusic Singapore

Ryan Dickinson

Creative Director MassiveMusic Singapore

Ralph Van Dijk

Director of Music & Brands APAC MassiveMusic Sydney

Alex Goh

Head of Marketing Mr. D.I.Y

Daler Kendzhaev

Head of Annalect, SG and MY Omnicom Media Group

Tynn Tan

Head of Growth (Content) PropertyGuru Group

Evelyn Lee

Head of Marketing Secret Recipe Cakes & Cafe Sdn Bhd

Cynthia Tang Hwee Jing

Head of Customer Experience Sunway Malls

Jeremiah Su

Chief Video Officer (Moderator) Superminted

Danial Smurthwaite

Sales Director, Malaysia Teads

Su Ling Tan

Head of Customer Experience and Services Touch 'n Go Group

BECOME OUR PARTNER

BRAND MARKETERS

IN-PERSON PASS

  • Access to all physical sessions.
  • Access to all presentation materials and recordings (subject to speakers’ approval).
  • Access to all networking breaks and lunch.

With complete access to anything and everything in the conference, you won’t be missing out on live Q&A’s, in-person interaction and engagement with other attendees, live demos from exhibitors, and more exciting opportunities! All on-demand materials will be made available.

Early Bird: Until 5 November 2023 USD$399

Standard: After 5 November 2023 USD$499

VIRTUAL PASS

  • Access to all conference sessions virtually.
  • Access to all presentation materials and recordings (subject to speakers’ approval).

This conference, made accessible online, gives you more than enough exposure to highly engaging discussions, Q&A portions, and more, wherever you are through your desktop or mobile devices. All on-demand materials will be made available.

Early Bird: Until 5 November 2023 USD$49

Standard: After 5 November 2023 USD$149

VENDORS

IN-PERSON PASS

  • Access to all physical sessions.
  • Access to all presentation materials and recordings (subject to speakers’ approval).
  • Access to all networking breaks and lunch.

With complete access to anything and everything in the conference, you won’t be missing out on live Q&A’s, in-person interaction and engagement with other attendees, live demos from exhibitors, and more exciting opportunities! All on-demand materials will be made available.

Early Bird: Until 5 November 2023 USD$499

Standard: After 5 November 2023 USD$599

VIRTUAL PASS

  • Access to all conference sessions virtually.
  • Access to all presentation materials and recordings (subject to speakers’ approval).

This conference, made accessible online, gives you more than enough exposure to highly engaging discussions, Q&A portions, and more, wherever you are through your desktop or mobile devices. All on-demand materials will be made available.

Early Bird: Until 5 November 2023 USD$99

Standard: After 5 November 2023 USD$199

REASONS WHY
YOU SHOULD ATTEND

NETWORKING

With the same goals of conquering 2024, absorb the energy and connect in-person with marketing peers. Join the conversation in strengthening your resolution for the coming year!

KNOWLEDGE-SHARING

Learn from the best–discover what works for your brand through case studies, the latest marketing trends, and more, to be presented in the conference.

STAY COMPETITIVE

In this ever-changing industry, staying on top of trends and evolving technologies is a must. Expose and equip yourself with valuable industry insights and find out the strategies and tools that will boost your marketing campaigns for 2024.

GROWTH

From professional growth to your team’s to your brand’s–the conference will bring you the inspiration, motivation, development, experience, and opportunities to face 2024 with confidence!

ON-DEMAND REGISTRATION FORM

CONTACT US

GENERAL CONTACT

[email protected]

Sponsorship

[email protected]

Speaking Opportunities

[email protected]

Email [email protected]

Phone +63 917 319 5762

Address 14i Seville Tower, Circulo Verde Phase 1,
#70 Calle Industria, Brgy. Bagumbayan,
Quezon City, 1100 Philippines