Australia – Marketing transformation consultancy Lution (-lution) has announced the establishment of its dedicated martech practice. The expansion comes with the appointment of industry expert Satya Upadhyaya as its chief martech officer, reinforcing -lution’s commitment to empowering marketers and optimizing marketing platforms for clients.
Upadhyaya brings a wealth of experience as a CRM, marketing data, and tech thought leader, having worked with renowned brands such as Citibank Australia, NAB, Bankwest, HSBC, NRMA, The Star, and Accenture across various industry sectors.
Moreover, his comprehensive expertise in navigating the complex martech landscape and identifying the most suitable tech stack from various providers will be instrumental in delivering tangible results for -lution’s clients.
Speaking on his new role, Upadhyaya expressed his enthusiasm about his new role and joining the rest of the -lution team with a shared goal of bridging the gaps in the martech industry.
“Our aim is to simplify the complexity and empower marketers and in-house agencies with a more effective and optimized marketing platform. By providing guidance in architecture, tool selection, and marketing operating model design, we will ensure marketers have the tools they need to succeed,” said Upadhyaya.
Meanwhile, -lution’s CEO and founder, Chris Maxwell, emphasizes the need to enhance their services in response to market demand. He said their commitment is to assist their clients in strategy, structure, process, and tools.
Maxwell also added that Satya’s industry leadership adds immense value to the team. His appointment aligns seamlessly with their philosophy of fostering collaboration between marketers.
Lution’s martech practice launch follows a series of recent client wins, solidifying the consultancy’s position as a trusted partner for marketing transformation. The new offering complements -lution’s existing services and reinforces the consultancy’s commitment to delivering exceptional results for clients across diverse industries.
