Kuala Lumpur, Malaysia – Locations Media Xchange (LMX), an enterprise software provider for out-of-home (OOH) media owners, announced its integration with Xibo’s SSP Connector, empowering Xibo users to access and execute advertising demand directly from the LMX platform.
This integration bridges the gap between Xibo and LMX, enabling Xibo users to access advertising demand from the LMX platform and streamline the supply path for advertisers, ensuring greater transparency and efficiency on a global scale.
Moreover, the integration also marks a step forward in enhancing monetization capabilities for Xibo users while providing advertisers with a direct route to a diverse and comprehensive digital signage network.
Talking about the integration, Srikanth Ramachandran, CEO of the Moving Walls Group, said, “With this integration, Xibo users gain direct access to our expansive advertising demand network. We are excited to offer this opportunity to Xibo users, allowing them to tap into premium advertising demand effortlessly.”
Meanwhile, Dan Garner, director of engineering at Xibo Signage, commented, “We are delighted to add LMX by Moving Walls as a partner via our SSP connector; representing an exciting opportunity for Xibo networks in the region to unlock the power of programmatic DOOH.”
With this integration in mind, LMX and Xibo Signage said in a press release that they will continue in their goal to enrich the capabilities and opportunities available to digital signage networks, to ensure that both advertisers and media owners can seamlessly and efficiently connect within the evolving digital out-of-home landscape.
