Bangkok, Thailand – Levi Strauss & Co. (LS&Co.) has announced the reopening of its Levi’s store at popular mall CentralWorld, in Bangkok, Thailand. At 364 sqm, the expanded store is now the largest Levi’s store in Southeast Asia, marking yet another milestone in LS&Co.’s footprint within the region.
This reopening also represents LS&Co.’s focus on its direct-to-consumer strategy as the company continues to grow its fleet of fully owned-and-operated stores across key locations in the country.
The Levi’s NextGen Indigo store will offer consumers an elevated shopping experience that brings together style and originality, through a broad selection of products and customisation offerings. Appreciating that originality and self-expression are important considerations to Thai shoppers, especially youths, the store also boasts the country’s second Levi’s Tailor Shop which unlocks a range of personalisation options.
To offer the fullest expression of the Levi’s brand, the store will also house an extensive product assortment across all collections including seasonal exclusives. This also includes collaborations with key cultural figures. To mark the occasion, a limited-edition collection designed in collaboration with Sundae Kids, a rising generation of Thai artists known for their unique and vibrant designs, will exclusively be available on the day of the store opening.
Sameer Koul, general manager for Southeast Asia and country manager for Thailand at Levi Strauss & Co., said, “Thailand is an important strategic market for Levi Strauss & Co. within Southeast Asia, and Bangkok is one of the world’s most popular destinations for international tourists. Levi’s CentralWorld store opens as our largest store in Southeast Asia to date, and represents our commitment to this dynamic market as we continue to build deeper direct connections with both local and international shoppers in Thailand.”
He added, “We always strive to deliver immersive experiences that resonate with consumers, right where they shop. By bringing the fullest expression of our brand to their doorstep, we hope to cultivate lifelong denim fans in Thailand – and the wider Southeast Asia region.”
