Malaysia – As businesses increasingly invest in cutting-edge technologies to secure a competitive edge, generative AI emerges as a frontrunner, offering dynamic content generation, task automation, and creative empowerment. However, with its immense creative potential, how can companies best harness this technology to maintain a leading position in the digital realm?
After its successful run in the Philippines and Singapore, MARKETECH APAC is bringing its revolutionary workshop to Malaysia on 23 April to explore the potential of generative AI in transforming marketing operations and strategies.
Titled “Generative AI in Malaysia,” the workshop seeks to provide valuable and practical knowledge on fostering creativity and efficiency while also delving into the sophisticated features of Adobe’s cutting-edge advancements in generative AI tailored for businesses.
The workshop will host a presentation from Adobe on the possibilities that generative AI offers for reshaping creativity and elevating customer experiences. It will also feature a Q&A session, and a live demonstration on how to empower marketing teams with GenAI-powered content, offering participants a unique firsthand experience to discover Adobe Firefly’s capabilities and equip themselves with the knowledge and tools needed to thrive in an increasingly competitive market.
On top of that exciting agenda, a poll discussion and questions portion will be opened for participants to join and unravel the opinions and insights on GenAI of marketing leaders in the Singapore industry.
Leading the workshop is Chin Wee Ko, manager and principal for Southeast Asia at Adobe. With a wealth of experience and expertise in the digital landscape, Chin Wee Ko is poised to deliver invaluable insights into the realm of generative AI and its implications for businesses.
Teddy Cambosa, regional editor at MARKETECH APAC, said, “Empowering marketers with this workshop on generative AI is not just about embracing innovation; it’s about shaping the future of marketing. Harnessing the potential of generative AI isn’t just an option—it’s a strategic imperative for staying ahead in a rapidly evolving landscape. We’re excited to bring this workshop to Malaysia in partnership with Adobe to help upskill marketers in their current marketing efforts.”
Generative AI in Malaysia is made in partnership with computer software company Adobe. This workshop is free-to-attend for select brand marketers. Catch this workshop on 23 April 2024, at EQ Kuala Lumpur by registering your interest HERE.
