India – Popular apparel brand Levi’s in India has launched a new campaign titled ‘For Now, For A Lifetime’, which celebrates moments instincts and how they go onto be memories that stay with us, and ultimately shape each and every one of us.
The campaign, featuring Indian actress Deepika Padukone, depicts her impromptu adventure becoming the thread that ties together characters’ experiences from ordinary to extraordinary moments, capturing a spectrum of emotions from joy, to the rush, laughter, but also the calm and bittersweet.
Moreover, in pairing a dark denim shirt and lighter high-loose jeans or a perfectly coordinated, jumpsuit like look, Deepika Padukone brings a fresh and modern take to denim in this new campaign. Anchored by iconic product – timeless, but always on trend blue jeans, the for-all-seasons trucker jacket and a wide range of much-loved graphic tees.
Amisha Jain, senior vice president and managing director for South Asia-Middle East, Africa and Non-EU markets (SAMEA) at Levi Strauss & Co, said, “The ‘For Now, For A Lifetime’ campaign is an embodiment of what it truly means to Live in Levi’s® and how our product is so deeply woven into our consumers’ lives.”
She added, “This campaign, featuring Deepika Padukone, is a celebration of moments when you can truly be your most authentic self. Enabling this for our consumers is what we strive to do, from how we create our product to how we bring it alive for our consumers.”
