Manila, Philippines – ShopBack Philippines has recently concluded its first-ever Users’ Choice Awards event last 30 March at Fairmont Makati. The physical gathering was the culminating event of the rewards platform’s voting exercise which lasted for the whole month of March where users got to vote for their most favourite brands on the platform.
In the in-person event, more than 100 merchant partners and media attended the night filled with fruitful discussions and celebrations. Awards granted included the Trendsetters’ Choice, Smart Shoppers’ Choice, Foodies’ Choice, and Mommie’s Choice, amongst many others.
More than 200,000 votes were garnered during the campaign period and winners were determined based on the number of votes received, the number of users who visited the merchant online via the ShopBack app, and the number of bookmarks via the Watchlist feature.
Here were the full list of winners:
- Smart Shoppers’ Choice (Marketplaces category): Lazada
- Trendsetters’ Choice (Fashion category): Zalora
- Foodies’ Choice (Food and Grocery category): Foodpanda
- Mommie’s Choice (Mom and Baby category): Edamama
- Revenge Travelers’s Choice (Travel category): Agoda
- Glow Getters’ Choice (Health and Beauty category): Shopee
- Fitness Junkies’ Choice (Sports and Fitness category): Nike
- Tech Savvy’s Choice (Tech category): Samsung
- Supefans’ Choice (Brand loyalists category): Adidas
- Top New Merchant: SHEIN
- Brand Trailblazer Special Award: Lazada
- Local Groundbreaker Special Award: Edamama and Metromart
ShopBack opened the in-person event with a look back at 2022. Timothy Tuason, commercial director for ShopBack Philippines, emphasised the high conversion data in the platform which pushed for tangible business results for its merchant partners.
The brand also teased what’s to come this 2023 and the highlights included were optimisations on its newly launched search ads and livestream features, an upcoming podcast series, and its 8th birthday celebration this June.
Nishant D’Souza, Edamama Co-Founder, then provided a keynote presentation on the topic of how to make a flourishing Filipino start-up, sharing Edamama’s journey to becoming one of the top shopping apps in the country.
ShopBack also invited other merchant partners for a fireside chat to talk about the synergy of growth and profitability. The discussions touched on the need to constantly adjust strategies in the ever-changing macro environment. The speaker line-up included:
- Ricardo Ortuoste – Head of User Growth, Lazada Philippines
- Amer Bakshi – Head of Strategic Partnerships, Foodpanda Philippines
- Cris Tan – Marketing Director, Zalora Philippines
- Nathalie Salcedo – Growth Lead, Metromart Philippines
“We are happy to spend this night with our esteemed partners as a way to show our gratitude for a great 2022. More exciting things are coming ahead this 2023 and looking forward to strengthening our partnerships with all of you,” Tuason shared.
Last 17 March, ShopBack Philippines also launched yet another media gathering to mark the start of the summer season. In partnership with Zalora, the platform kicked off the season with ‘Summer Playground’, a lifestyle event that gathered KOLs and media as well as the platform’s key partners.
