San’tAgata Bolognese – Luxury and supercar brand Lamborghini joins the podcast world with their latest release, ‘Beyond: A Lamborghini Podcast’.
Starting on July 11, the podcast aims to offer listeners a deep dive into Lamborghini’s main base of operations and the expert team behind its vehicles. Hosted by Tim Bravo, Lamborghini’s director of communications and Giulia Salvi, Virgin Radio Italy broadcaster, the podcast hopes to challenge the norms of brand interaction to cover subjects such as music, art, design, science, fashion and more.
The first episode of the podcast featured Lamborghini chairman and CEO Stephan Winkelmann who reflects on Lamborghini’s success and the ‘Direzione Cor Tauri’ plan for the rest of the decade, as well as to explore some of his personal achievements.
“You have a huge responsibility, because we are small, the investments are high, so you cannot afford to make any mistakes. Now we have to ferryboat the company in this transition phase, which is really a revolution, from internal combustion engine cars to plug-in and then maybe, with all the opportunities and challenges, to full electric cars. So being part of this is something which puts a lot of pressure and responsibility,” said Winkelmann.
‘Beyond: A Lamborghini Podcast’ is available on Spotify and Apple Podcasts, YouTube, and via the special podcast hub on Lamborghini.com/podcast. A new episode will drop each month.
