Singapore – Technology and data platform Channel Factory has announced the recent appointment of Kartik Mehta as its new head of Asia – growth markets amidst the company’s goal of expanding growth in India and Southeast Asia this 2024.
In his new role, Mehta will be solidifying Channel Factory’s position in emerging markets, whilst aiding Channel Factory’s sustained global growth through enhancing and localising its global strategy.
He was most recently Silverpush’s chief revenue officer and chief operating officer, where he played a pivotal role in establishing and growing the global business from its inception in 2017. Under his leadership, the company expanded its footprint to over 15 geographies, achieved double-digit million-dollar earnings, introduced new revenue streams through programmatic partnerships with the likes of IrisTV and Pubmatic, and garnered multiple industry awards.
Since 2013, Mehta has gained invaluable experience across technology sales with his most notable achievements centering around market expansion. This includes launching and building out emerging markets in Asia/Southeast Asia, the Middle East and Africa for the likes of Vserv and YouAppi, as well as the expansion of Silverpush into North America and the UK.
Prior to this extensive experience in technology sales, Mehta spent over a decade in global advertising agencies such as JWT, Ogilvy and Cheil. He is also a sought after speaker, having appeared at the likes of iMedia and MMA, so this role is the perfect culmination of over 20 years’ of strategic experience relevant to Channel Factory.
Speaking on his new role, Mehta said, “Channel Factory has undergone some really impressive growth over the past few years, but there are still so many opportunities ahead to expand upon this. It’s the opportunity to implement new strategies across emerging markets in order to drive growth that pushed me to join Channel Factory. I’m looking forward to taking this exciting challenge head on, and seeing, in real-time, the impact our team can deliver in these markets.”
Meanwhile, Robin Zieme, chief growth officer at Channel Factory, commented, “Advertising is one of only a handful of industries that is seeing continued and sustained growth in emerging markets, despite macroeconomic pressures. As such, it’s important that you seize the opportunities with many companies vying for dominance.”
He added, “Having Kartik join our global management team, with his impressive experience in expanding businesses into emerging markets, will enable Channel Factory to identify and grab as many opportunities as possible across India and Southeast Asia. I look forward to having Kartik elevate our global strategy in order to drive the greatest growth possible.”
