New Zealand – Out-of-home media company JCDecaux New Zealand today announced the launch of programmatic trading across its roadside digital large format network, nationally across New Zealand. The new offering is in partnership with VIOOH, the premium global digital out-of-home (DOOH) marketplace.
JCDecaux PROGRAMMATIC is DSP agnostic and, through VIOOH, is currently integrated with Vistar, Yahoo and Hivestack. The entire suite of JCDecaux’s digital large format portfolio – over 40 sites nationally – will be available to trade programmatically.
Furthermore, to ensure that every potential advertiser can access JCDecaux’s full suite of inventory, JCDecaux is guaranteeing supply for programmatic advertisers by setting aside five per cent of the share of time on every digital screen to programmatic campaigns published via the VIOOH platform. The company said that this allocated share of time is expected to increase as demand for the offering grows.
Kurt Malcolm, trading and innovations director at JCDecaux, shared that they’ve had considerable interest in the roadside portfolio being made available to trade programmatically and are seeing huge potential in this product.
“Our programmatic offering will deliver increased campaign flexibility and measurability, and make JCDecaux’s Digital Large Format network accessible to more advertisers than ever before,” said Malcom.
JCDecaux’s roadside programmatic offering follows the launch of JCDecaux PROGRAMMATIC in airports in New Zealand in November 2021. In the same period, the company has also won the tender to be the exclusive OOH advertising partner for the Adelaide Railway Station in Australia.
