Australia – Out-of-Home (OOH) media company JCDecaux has partnered with research firm IPSOS, to create a new customer feedback program called ‘JCDecaux VOICE’.
‘JCDecaux VOICE’ allows the media company to implement strategic changes, act on any immediate issues, and help client partners achieve success. Through the program, three one-minute surveys will be sent to clients throughout their campaign, providing a holistic overview of the end-to-end campaign experience. The first survey is sent when the campaign is booked, the second just before the campaign live date, and the final four weeks after the campaign has ended.
Max Eburne, JCDecaux’s chief commercial officer, noted that JCDecaux VOICE has been developed to ultimately improve the customer experience in the long term.
He further shared that the new program delivers regular, ongoing customer feedback at key points throughout the JCDecaux campaign journey, to drive tactical and strategic change.
“Customer feedback is an essential part of what makes our service the best in the business and, through our partnership with leading research company IPSOS, we will now be able to measure client satisfaction at every step of the customer journey,” said Eburne.
JCDecaux said that the latest program follows the 2020 launch of JCDecaux CONSULT, a biannual survey implemented to capture feedback about JCDecaux’s performance to understand client needs and identify areas of growth.
