Sydney, Australia – Out-of-home (OOH) media company JCDecaux has announced the launch of its e-learning course called ‘JCDecaux ACADEMY’, designed to foster understanding and awareness of the power of digital out-of-home advertising.
As part of the launch, JCDecaux has launched a marketing campaign featuring different characters to showcase its relevance for all industry professionals looking to tackle data-led targeting, understand creative nuance or seek new strategic solutions.
The free course covers subjects such as media planning in today’s world; how to make a creative impact with DOOH; identifying and enhancing the DOOH journey; creating digital audiences outdoors; programmatic trading; and reporting, verification, measurement and optimisation.
Max Eburne, chief commercial officer at JCDecaux, said, “Digital Out-of-Home has exploded in Australia over the last 12 months, with digital revenues accounting for almost 60% of total Out-of-Home revenue. However, whilst media owners have invested billions of dollars in converting analogue (paper) sites to digital screens, campaigns are often executed in an analogue manner.”
He added, “This means the channel isn’t being used to its fullest potential, with value being left on the table for brands and their agencies. The JCDecaux Academy aims to change this by educating and upskilling the wider industry.”
Meanwhile, Essie Wake, chief marketing officer at JCDecaux, commented, “As the industry’s favourite brand-building media becomes more digital, targeted and addressable, we wanted to share everything media agencies and marketers need to know now, to stay ahead of the curve and fully leverage the promise of the DOOH channel in 2022.”
She added, “And it won’t take an age to complete either – it’s ten concise modules, made up of bite-sized 15-minute videos, jam packed with great real-life examples, case studies and take outs from Australia and across the globe.”
