Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing Featured East Asia
No posts found

IPG Mediabrands appoints Kestrel Lee as head of MBCS China

by Teddy Cambosa

-

September 16, 2021

Kerstel-Lee-Mediabrands-Content-Studio-China-Head

Shanghai, China – Interpublic Group’s media and marketing solutions division IPG Mediabrands has recently appointed Kestrel Lee as the head of Mediabrands Content Studio (MBCS) in China, effective immediately.

Lee, who has over 20 years of industry experience, is a well-known creative expert across all facets of integrated digital marketing including e-commerce and social media. He will be responsible for setting a creative vision and building an innovative, content-forward culture for clients across all platforms and formats in China.

He first entered the industry as an English-Chinese copywriter at advertising agencies including Saatchi & Saatchi, BBH, and Y&R; and then built his industry credentials working across digital-led integrated agencies such as Arc Worldwide/Leo Burnett, FCBi, TBWA/Tequila, Sapient, and ZENO/Edelman.

He will be reporting to Chris Chen, CEO of Mediabrands China.

“I am thrilled to have Kestrel join us to champion our content proposition as part of our global MediabrandsContent Studio capabilities. With his award-winning track record, creative passion, and in-depth understanding of how content is consumed in China, I truly believe Kestrel will accelerate our business growth through content,” Chen stated.

MBCS was first launched in 2020 by Brendan Gaul, global chief content officer at Mediabrands, and aims to grow the content capabilities within Mediabrands agencies: UM, Initiative, Reprise, Rapport, MAGNA, and Orion; around the world.

Related Tags Appointments China Mediabrands Content Studio IPG Mediabrands Kestrel Lee
Share this article

Related Articles

View All
Kaitkanarat Initiative TH CEO
Marketing Featured Southeast Asia
Mediabrands’ Initiative names new CEO for Thailand
August 5, 2021
By Jean Cabico
REPRISE-BERLOCHER
Marketing Featured APAC
Reprise unveils inaugural president for APAC region
June 29, 2021
By Jean Cabico
matterkind apac appointments
Marketing Featured APAC
Matterkind bolsters leadership team in APAC with three new appointments
June 15, 2021
By Jean Cabico
MBCS x VMG
Marketing Featured Global
Mediabrands Content Studio, Vice Media Group forge global production partnership
May 12, 2021
By Jean Cabico
maria grivas reprise australia ceo
Marketing Featured ANZ
Mediabrands names Maria Grivas as new CEO of Reprise Australia
April 28, 2021
By Jean Cabico
mediabrands naomi michael 1
Marketing Featured Southeast Asia
Mediabrands APAC promotes Naomi Michael to lead as chief marketing and comms officer
March 31, 2021
By Jean Cabico
No posts found

Featured Articles

View All
MARKETECH Mondays feat. PSB Academy’s assistant VP of marketing, Jovan Lin
Main Feature Marketing Partners APAC
MARKETECH Mondays feat. PSB Academy’s assistant VP for marketing, Jovan Lin
September 6, 2021
By MARKETECH APAC
MARKETECH APAC’s Top 5 Stories for August: Mobile gaming in Indonesia takes reign
Main Feature Marketing APAC
MARKETECH APAC’s Top 5 Stories for August: Mobile gaming in Indonesia takes reign
August 30, 2021
By MARKETECH APAC
MARKETECH Mondays feat. AIB’s marketing director, Stephanie George
Main Feature Marketing Partners APAC
MARKETECH Mondays feat. AIB’s marketing director, Stephanie George
August 29, 2021
By MARKETECH APAC
Metamorphosis Group_Danica Octa
Main Feature SME Partners Southeast Asia
Spotlight: The coaching industry and one PH firm’s journey in disrupting career coaching in the country
August 10, 2021
By MARKETECH APAC
Why B2B digital marketing needs a unique approach
Main Feature Marketing Partners APAC
Why B2B digital marketing needs a unique approach
August 6, 2021
By MARKETECH APAC
No posts found

Most Recent Articles

SRT, TBWA\Singapore bring Macbeth experience to Roblox as part of Project Arts Metaverse
SRT, TBWA\Singapore bring Macbeth experience to Roblox as part of Project Arts Metaverse
May 30, 2025
Fatima Baduria
No posts found
Okaya Power awards integrated media duties to dentsu X India 
May 30, 2025
Aliza Carmona
PepsiCo joins Formula 1’s growing list of official partners
May 30, 2025
Teddy Cambosa
UNIQLO Singapore to open first touchpoint concept store for online-to-offline shopping experience
May 30, 2025
Fatima Baduria
CelcomDigi celebrates preservation of Bornean languages with new chatbot, campaign
May 30, 2025
Teddy Cambosa
Café de Coral pays tribute to generational bonds in new dentsu HK campaign
May 30, 2025
Aliza Carmona
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin