Singapore – Integral Ad Science has announced senior appointments for its customer success team in Asia-Pacific, namely Rob Kay as VP of customer success for APAC; Amanda Soh as head of customer success for SEA, Hong Kong and Taiwan; Andreas Duus Davidsen as customer success account director for SEA and Jessica Reid as customer success account director for ANZ.
The team expansion adds commercial expertise and business support to grow customers in the region — while enabling the global and local brands to navigate digital media quality and maximise their digital investments to drive actual business outcomes.
In his new role, Kay will continue to lead the regional customer success team and build deep relationships with partners to understand their performance criteria better — ensuring the application of IAS solutions complements their investments and helps deliver better brand outcomes. He reports directly to Laura Quigley, SVP for APAC.
Meanwhile, Soh will lead the team driving service to one of the fastest growing regions – ensuring efficiency and driving real business outcomes for brands and agency partners. She reports to Rob Kay. She also brings a wealth of experience on the agency side. Before joining IAS, she worked with PHD as associate director, and before that, she was with Mindshare Singapore as account director.
Reid will be responsible for shaping and spearheading the local customer growth and business development strategy. She reports directly to Chanel Barta, the head of customer success for ANZ. She also brings extensive knowledge within the programmatic ecosystem, having previously worked as the programmatic business director at Havas Media Group.
Lastly, Davidsen is responsible for partnering with global brands and media agency clients to educate them on how to best utilise IAS’s entire product suite to drive media performance. Andreas reports to Amanda Soh. Andreas has worked across regions and has deep knowledge of digital media planning and buying.
Speaking about the appointments, Quigley said, “Customer centricity is at the core of what we do at IAS. This customer-centric approach has enabled us to retain global and regional clients by providing a consultative partnership that provides long-term value. These appointments will help continue our teams to provide world-class customer service.”
She added, “These senior roles not only reinforce the importance of APAC in IAS’s growth strategy but will also support the keen understanding of clients’ needs and foster deep integrations with clients’ tech stacks, making IAS the media quality partner of choice in the region.”
