Croatia – Global cloud communications company Infobip has collaborated with Microsoft to enhance their digital communications offering among businesses. This is done through integrating Infobip’s SMS and WhatsApp channels with Microsoft Dynamics 365 Sales.
Businesses using Dynamics 365 Sales can now use Infobip to build personalised customer communication campaigns using text messages and benefit from WhatApp’s enhanced features such as graphics and video capabilities.
This also includes sending personalised coupons to existing or potential customers to increase sales, collecting customer feedback to improve products and services, and sending bespoke event, appointment, or payment due date reminders.
Data from a single-view dashboard means users of Dynamics 365 Sales can have a complete view of customer communications across these new channels, where they can see sent and delivered message reports.
Veselin Vuković, VP of strategic partnership at Infobip, said: “The evolution of our collaboration with Microsoft demonstrates our commitment to ensure businesses can communicate with their customers using their preferred channel. In doing so, we help improve the customer experience, enhance loyalty, and ultimately boost sales. We’re delighted to be a Microsoft partner and our new integration will make it easier for customers to make use of our global reach and rich channel mix.”
Meanwhile, Vincenzo Esposito, general manager for Central & Eastern Europe at Microsoft, commented, “Companies like Infobip add value by integrating their solutions with Microsoft Dynamics 365. This ensures that businesses, no matter where they are or their channel preferences, can harness the benefits of digital transformation. Together we are enabling omnichannel communication to deliver impactful business solutions.”
Azure customers will also have the option to use existing Azure credits, as part of the Microsoft Azure Consumption Commitment (MACC) program, to access Infobip’s cloud contact center solution Conversations. Through this agreement, businesses can engage customers, partners, and sellers through existing Microsoft procurement relationships, while benefiting from Microsoft’s trusted expertise and its partner ecosystem.
