Indonesia – Taiwanese martech TenMax has announced a new TikTok integration for Gojek Ads Network (GoGAN), allowing Indonesia marketers and advertisers to use GoGAN to programmatically place TikTok In-Feed video ads.
Through this new integration, GoGAN now also supports TikTok’s most popular ad format, In-Feed, the video advertisements embedded into a user’s ‘For You’ feed. In-Feed ads can be up to 60 seconds long with the look and feel similar to native organic content.
To utilise this feature, marketers need to upload their video content into the GoGAN interface and select their targeted audience. The supported video aspect ratios are 9:16, 1:1, and 16:9.
In addition, GoGAN lookalike audiences can now be magnified on TikTok through ‘audience augmentation’ technology. For a multi-channel campaign, GoGAN users only need to build a single target audience and the AI will match it with similar TikTok users, or those of any of the other media selected for the campaign.
Jeremy Lin, general manager and managing director at TenMax Indonesia, said, “This integration is an exciting proposition for marketers as it brings together the current best-in-class digital ad product with the Indonesian market’s most precise targeting engine. GoGAN will amplify the performance of brands’ TikTok advertising and this synergy between in-depth insights and high-impact video ads cannot be found elsewhere.”
He added, “As we continue to add more media publishers to GoGAN, it becomes even easier for brands and marketers to reach all their targeted audiences and strategic goals from this single platform,” added Jeremy Lin.“ TikTok is shaping the way Gen-Z, especially in Indonesia, communicates and interacts with the world, and now GoGAN can connect with these coveted younger consumers.”