Hong Kong — Capssion, an all-in-one influencer marketing platform based in Singapore and Hong Kong and founded by two ex-Lazada executives Thibault Couperie Eiffel and Koussey Goupil, has announced that their software now integrates TikTok on its platform to allow e-commerce brands in the region to find, manage, and monitor performance with TikTok influencers.
With influencer marketing campaigns becoming increasingly complex to manage, and in the bid to streamline the over-abundance of tools and social media platforms marketers have to cope with, Capssion has been aiming to innovate through choice integrations with best-in-class software to become the all-in-one influencer marketing platform for e-commerce brands in the Asia Pacific region. Historically, Capssion allowed brands to run campaigns on popular platforms namely Instagram and YouTube.
Thibault Couperie Eiffel, CEO and co-founder of Capssion, says, “More than 50 percent of the brands operating on Capssion have dedicated budgets for TikTok in 2022. Four in 10 of our influencers creating content on Instagram are now also creating content on TikTok.”
With the successful integrations of Shopify and Aftership that saw significant results, Capssion plans to grow its integrations and partnerships even further. The platform aims to be a facilitator for brands to find, manage and compensate influencers, as well as monitor their performance at scale, all in one place.
