Jakarta, Indonesia – The Indonesian market takes the lead in producing K-pop related videos on the short video platform TikTok, according to the latest data from the platform itself in collaboration with Kpop Radar, a K-Pop fandom data service operated by music start-up Space Oddity.
Indonesia takes up 16.4% of all K-pop related TikTok videos made outside of South Korea. This was closely followed by the Philippines (13.5%) and the United States (8.7%).
Overall, around 92.8% of these K-pop related TikTok videos were made outside South Korea.
Both the huge popularity of the short video platform TikTok and the rise of ‘Hallyu’ or Korean wave has resulted into over 97 million TikTok videos related to K-pop, thrice the previous 33.5 million K-pop-related TikTok videos made in 2019.
Jay Bae, head of global business development at TikTok Korea, said that TikTok has certainly made its mark in the music industry, joining the ranks of LPs, radios, and television
“We are grateful to be a part of this ongoing movement to support the genre and its community,” said Bae.
Bae adds, “TikTok has changed how people consume and experience K-pop, with fans, from Korea, Singapore and across the globe, now having the space and tools to re-create and re-imagine their favourite content. As K-pop is so well-loved by the global TikTok community, we will continue to drive initiatives to support both the artists and the fans.”