Inside Innovation Horizontal Banner_New
What's NEXT_Digital Marketing PH_Box_On-demand

Virgin Australia first Aussie airline to take off on TikTok

Virgin-Australia-Official-TikTok-Channel

Sydney, Australia – In a bid to reach a newer audience and focus on engaging online with customers, airline Virgin Australia has officially debuted on the short-video platform TikTok, making it the first Australian airline to debut on the platform.

The first few uploads on the TikTok channel range from a ‘talking aircraft’, a stewardess sporting the well-known Virgin Australia red lip, to behind the scenes of work among Virgin Australia employees, the airline has rolled out a line-up of fun and hilarious content to date, sharing the brand with existing customers as well as a whole new generation of travellers and TikTokers.

According to Libby Minogue, chief marketing officer at Virgin Airlines, future uploads will feature Virgin Australia team members and focus on behind-the-scenes footage, trending content and of course, their planes. 

“TikTok really is the perfect platform to showcase our famous ‘Virgin Flair’ and our wonderful team members and we’re so excited to be the first Australian airline to launch on the platform,” Minogue stated.

Virgin Australia’s take-off into TikTok comes as the airline is about to celebrate its 12-month anniversary after being relaunched last year, with the airline focusing on its heartland customer and undertaking a long list of improvements and innovative new customer touchpoints. 

“Our followers will get to see a different side to our business. From the lifestyle of cabin crew and pilots, to behind-the-scenes glimpses into our operation, TikTok has opened a new way for us to communicate with existing and new customers, as we fly into a new era of travel,” Minogue said. 

She added, “We’re also encouraging our own Virgin Australia team members to join TikTok and create content that we know will resonate with users, like why cabin crew must wear a watch at all times, sneak peeks and secret flight hacks,” Minogue added.

The airline has already notched up almost two-million organic views since its first TikTok post.

  • Guide to Elevate Your Customer Engagement Strategies

    Need fresh ideas to take your customer engagement program to greater heights? Get inspired by over 40 customizable campaigns that the world’s savviest brands have leveraged to effectively activate, monetize and retain their customers. Download the Guide to Elevate Your Customer Engagement Strategies.

  • Inside Innovation MARKETECH APAC

    At MARKETECH APAC's Inside Innovation, we focus on bringing signups from your 100 target companies and target industries and markets. The entire campaign includes webinars, videos, articles, and podcast components for effective lead generation, brand awareness, and thought-leadership opportunities. Get in touch with us and see how we can help.

Share this story