Mumbai, India – Hypothesis, OML’s influencer intelligence platform, officially announced its groundbreaking module, DiscoveryOS, a creator discovery platform set to transform how brands and agencies connect with authentic creators.
DiscoveryOS is a search engine that aims to redefine the way brands discover and collaborate with influencers by harnessing the power of data through its AI-enhanced search. It is set to become a transformative leap towards influencer collaborations by offering seamless access to the in-depth insights of millions of global creators.
This cutting-edge platform empowers marketers to choose trustworthy influencers from its growing database of over 210 million, ensuring their campaigns reach real people, not bots. This represents a paradigm shift in influencer marketing workflows by enabling impactful and measurable campaigns at an unprecedented scale.
Furthermore, DiscoveryOS also offers a data-backed approach to influencer discovery, which ensures brand safety and authenticity. The platform will allow brands to identify trending and upcoming influencers that fit their needs by looking at their growth rate, previous collaborations, or audience affinity.
Among the key features of DiscoveryOS are its large searchable database, which enables brands to reach a more diverse pool of talent and audience; advanced filters that can fine-tune search and pinpoint creators that align with the target; and a proprietary GAP score metric that can evaluate a creator’s authenticity and engagement.
The platform also leverages AI and ML capabilities to help brands find lookalike creators based on topics and audience, offers detailed creator insights, and can monitor the month-to-month growth of creators to ensure a successful collaboration.
Gunjan Arya, chief executive officer and board member at OML Entertainment, said, “At OML, our unwavering commitment to driving innovation in the creator economy fuels our pride in Hypothesis and its groundbreaking achievements. DiscoveryOS stands as a testament to our vision, offering a comprehensive end-to-end solution to the challenges prevailing in the influencer marketing domain. By meticulously addressing pain points and streamlining the entire process, this cutting-edge platform is poised to revolutionize branded content creation and elevate the landscape for creators to new heights.”
She added, “DiscoveryOS is set to redefine the influencer marketing landscape, paving the way for unparalleled brand partnerships and authentic connections with audiences. As pioneers in the industry, we take immense pride in unleashing the true potential of influencer marketing, shaping a future where brands and creators can thrive together, hand in hand.”
Meanwhile, Himani Agrawal, senior vice president of product and analytics at Hypothesis, further added, “Creator Discovery is the first and most crucial step to building a robust campaign that can result in effective and efficient ROI for brands, if executed right. Brands are struggling with finding the right creators, with the right target audience, for their brand’s marketing objectives. Hypothesis’ DiscoveryOS with its advanced search capabilities allows brands to do just that.”
“Hypothesis is a first-of-its-kind platform that tackles the pain points of limited access to verified creator information and the ability to navigate through ‘the many’ to find ‘the one’. It’s positioned as a powerful catalyst set to revolutionize branded content creation through data driven decision making. Hypothesis aims to herald a new era of meaningful collaborations that will spark unparalleled creativity in putting the brands’ messaging in front of the right audience in the most engaging manner,” she continued.
