APAC – Red Havas, a group of merged media agencies, has announced the global launch of ‘SWAY’, an end-to-end influencer marketing service designed to drive authentic, engaging and effective brand conversations through influencers.
‘SWAY’ by Red Havas works with PR, social and experiential marketing teams to develop creative social-first marketing campaigns with influencers. The development of ‘SWAY’ is in-line with the emerging recognition of influencer marketing on a global scale, with branches in Australia, Asia, Europe, North America, and the Middle East.
Moreover, SWAY specialists will also aim to drive the capabilities of influencer marketing at an industry level through annual market-leading trends and insights, creative workshops led by the in-house specialists, and panels with partner talent agents.
James Wright, global CEO of the Red Havas Group and global chairman of the Havas PR Global Collective says that brands are beginning to include influencer marketing in their communication strategies.
“Some even put influencer marketing front and centre, recognizing them as a full-funnel marketing channel. It’s no longer about just a paid transaction. Brands are building long-term relationships with influencers who are advocating their messages and experience. Across the Red Havas Group we have been working in this area for a number of years now and presently are working with more than 100 brands and organisations on their influencer activity, so it’s a natural next step to formalise and focus on this as a global practice,” he added.
