Singapore – 8traordinary, a digital brand consultancy, has acquired stakes in regional influencer marketing agency X10 Media to improve the influencer marketing capabilities of both companies strategically.
This partnership primarily focuses on finding new ways of combining branding and word-of-mouth to create meaningful connections with consumers and benefit brands, consumers, and key opinion leaders (KOLs) or influencers.
Jeffrey Lim, founder and managing director of 8traordinary, emphasizes the importance of authenticity in this hyperconnected world. He believes establishing authentic connections is the key to standing out in the data-saturated industry.
With X10 Media’s newly developed proprietary technology, called Leadgram, will enable brands to effectively retarget consumers and significantly enhance conversions derived from Instagram campaigns, which ultimately drive positive outcomes in the competitive digital realm, according to Sky Lim, regional CEO of X10 Media.
8traordinary and X10 Media’s collaboration will take influencer marketing to new levels, using their expertise in branding, storytelling, and vast influencer network to reinstate the power of word-of-mouth impact for both brands and consumers.
