Malaysia – The Malaysia team of communications network Grey has appointed two deputy executive creative directors to boost its creative team. Heng Thang Wei has been elevated to the position of creative director, while Jeremy Yeoh, joins the team from Naga DDB Tribal. All of Grey Malaysia’s clients including Telekom Malaysia, Unifi, Volvo, and Coway will now be handled by the newly appointed leaders, and both will be reporting to chief creative officer Graham Drew.
The move follows 18 months of continued growth for Grey Malaysia. Since 2014, Heng Thang Wei has worked for Grey Malaysia as a senior art director joining from Leo Burnett. Since that time, Heng Thang Wei has grown to lead his own team – heading up the Coway and Lenovo accounts and playing a fundamental role in international award-winning work for Tesco and WWF.
Meanwhile, Yeoh boasts a 15-year career journey from Naga DDB Tribal, where he was a creative director heading work for KFC, Prudential and Wonda Coffee.
On his appointment, Heng Thang Wei said, “Has it been 7 years? What!? I’ve learned so much during my time here and we’ve achieved things that we never thought possible on the global creative stage. Now that I’ve seen what’s possible, I’m only hungry for more and with Jeremy on board we can do even greater work.”
Meanwhile, Yeoh shared, “Moving up to ECD is a big step, something I did not take lightly, but my ambitions to create big, impactful work found a good home here. If the photoshoot is anything to go by, Thang and I already have a great synergy.”
Drew commented, “Thang has been an irreplaceable wingman throughout my time at Grey. With so much energy and talent, it’s with genuine pride that I’ve seen him grow into the creative leader he is today. Jeremy is a talent that’s been on my radar for such a long time, from the culturally defining work on KFC to societal causes such as the ‘Nursery Crimes’ work.
“The prospect of having two such creative minds working together and sparking off each other as a team is so exciting – these two can only push us even higher,” Drew adds.
