Tokyo, Japan – Advertising network Grey Group in Tokyo, Japan has announced the promotion of Masanori Tagaya, former executive creative director, to now assume the role of chief creative officer.
Tagaya first joined Grey Japan in 2002 as a TVC producer and copywriter and rose through the ranks to be named creative director in 2012 and executive creative director in 2019. He worked on multiple brand campaigns for P&G, Febreze, and Pantene, as well as Lenor, and Pringles, among others.
Commenting on his promotion, Tagaya said that he finds it to be an extraordinary opportunity to dive in, creating work that represents different styles, and enjoying the ride along with the team,
“Consumer insights have changed. Our work styles have changed. We have arrived at an age where companies and brands must be meaningful in the market and be meaningful in society,” said Tagaya.
Meanwhile, Yukiko Ochiai, the CEO and president of Grey Tokyo, shared that Tagaya has proven himself to be an excellent creative leader who delivers creatively celebrated work that helps the clients’ business grow.
“Our world has changed, and with that, our consumers’ habits have changed. I am confident Masa will accelerate Grey Tokyo’s ability to develop ground-breaking work that is truly ‘famously effective’ in our new world, which will continue to drive growth for our clients,” said Ochiai.
In March this year, Grey Group in China has also announced the appointment of Sharlene Wu as the new CEO, with the aim to build better connections with Chinese Grey clients. Wu was tasked to drive the agency’s overall strategic vision and growth plan.
