SMESoutheast Asia

GrabAds launches marketing platform to aid SEA MSMEs create sales-driven marketing campaigns

Teddy Cambosa - July 17, 2023

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Singapore – GrabAds, the advertising arm of regional superapp Grab, has launched ‘Marketing Manager’ a web-based marketing platform which aims to aid micro, small, and medium enterprises (MSMEs) in Southeast Asia create marketing campaigns that drive sales.

With the newly launched ‘Marketing Manager’, merchants can access new features on any browser to get a full view of their campaigns, tailor how their budgets will get used, and get real-time detailed reports. This also includes the capability for merchants with multiple outlets to now concurrently run campaigns for all their stores and also schedule when their ads will run.

In addition to merchants being able to state how much budget should be allocated to each campaign and over what duration, now they can also set a cap on the number of times their ads can be shown to a user in a day.

Moreover, merchants can precisely configure which audience segments are targeted with their ads, whether by demographic, food choices, visits to places of interest, types of Grab services used such as GrabFood or Grab Unlimited subscribers. With the platform, merchants can leverage additional formats, such as video, to showcase their ads. 

Lastly, merchants can leverage the reporting dashboard to gather insights on real-time sales and performance, allowing them to accurately track returns on investment and find ways to improve and optimise campaigns. 

Margaret Y.C. Chang, regional head of SMB at GrabAds, said, “Guided by Grab’s mission to drive Southeast Asia forward by creating economic empowerment for everyone, we hope to provide our MSME merchants with effective digital tools on GrabAds so that they can easily reach millions of customers who eat, shop and commute using the Grab app. We have added Marketing Manager to our existing suite of digital tools to empower merchants with new ways to promote their products and grow their business with Grab’.”