Singapore – Global beverage company Coca-cola and super-app Grab have teamed up to unlock growth opportunities in a booming digital consumer market within Southeast Asia. The partnership will bank on Coca-Cola’s extensive offline retail presence and Grab’s large online network.
Both companies will also collaborate on impact initiatives to accelerate digital skilling for merchants and promote convenience and an array of beverage choices for consumers.
The landmark partnership spans six Southeast Asian countries including Singapore, Indonesia, Malaysia, Thailand, the Philippines and Vietnam. However, the partnership in Thailand covers all areas except GrabFood.
The partnership revolves around four objectives, namely growing with merchants through GrabFood and GrabMart, engaging consumers in refreshing ways through GrabAds, enhancing support for small, traditional merchants through digitalisation, and using both company’s combined scale to do good in Southeast Asia.
Sam Way, head of offline to online at Coca-Cola ASEAN & South Pacific, said, “At Coca-Cola, we are transforming our business model for the digital age. This new multi-market partnership extends our online reach and enables us to stay ahead of changing shopper trends as we drive customer value and growth through digital enablement.”
He added, “We are thrilled to be collaborating with a forward-thinking company like Grab and we look forward to working closely to build new consumer connections and offer a new level of convenience to digital consumers in the region.”
Meanwhile, Saad Ahmed, regional head of merchant at Grab, commented, “We are very excited to be Coca-Cola’s preferred partner in Southeast Asia. This partnership also reflects our shared commitment to support merchants to further grow their business through digitalisation and financial services.”
He added, “By enabling them to capture new and unmet consumer demand, we enable them to provide better services to our users. This in turn strengthens brand love for Grab and Coca-Cola.”