Sydney, Australia – Global visual content creator and marketplace Getty Images has announced a multi-year partnership agreement with digital collectible company Candy Digital that makes Candy Digital the exclusive developer and marketplace for Getty Images NFTs.
This is Candy Digital’s inaugural arts and culture partnership, marking an exciting expansion into digital collectibles and experiences beyond sports. Both companies will collaborate and develop a diverse portfolio of NFT products and collections derived from Getty Images’ extensive library of more than 465 million images, including over 135 million analog images from Getty Images’ photographic archive.
Photography and NFT collectors will be able to seamlessly purchase, sell and trade official digital collectibles through the Getty Images marketplace on Candy, which will support primary and secondary market transactions and purchases using credit card or crypto payments. The NFTs will be minted on the Palm blockchain, a scalable, environmentally friendly, Ethereum-compatible side-chain.
Craig Peters, CEO at Getty Images, said, “With the very best content at our core, innovation is woven into the fabric of Getty Images and this partnership speaks to our mission to connect people with our high quality, exclusive visual content. We are proud to work with Candy Digital to expand our offering to the fast-growing global audience of NFT collectors, representing significant opportunities for the company and our global photographer community.”
Meanwhile, Scott Lawin, CEO at Candy Digital, commented, “The introduction of photography represented a seismic shift in how we were able to document, store, and share our history. We’re thrilled to be working with Getty Images to develop NFT products that creatively bring these iconic and rare photographs from the last two centuries to life for people to experience and collect in a new digital format.”
He added, “This partnership represents an exciting step forward in Candy’s evolution as we expand and diversify beyond sports and establish Candy as a leader in the worlds of digital entertainment, culture, and art.”
Many of Getty Images’ analog archival photographs have never been seen before by the general public and contained within this collection are exceptionally rare images from legendary photographers who first pioneered the field. As part of this new partnership, Getty Images and Candy Digital will unveil these works alongside contemporary images in a variety of different digital formats for people to view and collect for the very first time.
