Kuala Lumpur, Malaysia – KFC Malaysia has announced its collaboration with three popular Malaysian NFT artists, a project that is inspired by the brand’s Original KFC Moments which will launch 11 unique NFTs. The NFTs were produced by artists Wilson Ng, Book of Lai, and Arif Rafhan Othman for Entropia, part of Accenture Song, in honour of KFC’s secret recipe.
April Toh, principal at Entropia, part of Accenture Song, said that it’s an exciting space for brands such as KFC to build loyalty and connect with consumers in new ways.
“Our team’s first drop for the nation’s favourite fried chicken brand represents KFC’s stature among Malaysians, emphasising its original flavours and iconic moments, and we’re pleased with the results. This NFT collection has connected and resonated with fans; we look forward to exploring more in our future campaigns,” Toh said.
NFTs have been rising in popularity as the digital world further realises web 3.0. NFTs represent ownership of unique cryptocurrency tokens and can be anything digital, including art, GIFs, music, video game goods, and even Elon Musk’s tweets. They are also not interchangeable with other items due to their unique properties.
Chan May Ling, CMO of KFC Malaysia, shared, “As an industry leader, KFC Malaysia always strives to be at the forefront of the latest in technology and innovation. Like NFTs, our brand is original, unique, distinct, and irreplaceable, thus, venturing into the world of these non-replicable digital assets is one of the great ways to further express our brand identity: ‘inspired by Malaysians, made by Malaysians for Malaysians’. And the Entropia team has been instrumental in our growth in this space.
Ling added, “One of the biggest benefits is that the campaign also allows us to further champion local artists and original art, and relive those Finger-Lickin’ Good moments via their original NFTs – all created with fans in mind.”
Leading the campaign ideation and execution Zaheer Kaisar and Lim Min Tze, creative directors at Entropia, part of Accenture Song, commented, “NFTs offer brands a whole new world of creative possibilities. The challenge for KFC was to create something meaningful that could benefit both artists and fans. You’re not just asking people to watch your ad or click follow, or comment anymore, you’re asking them to fork out real money. In that way, NFTs are not mere marketing tools. They’re products. And that’s what makes them unique.
“Beyond that, our successful campaign concept hails from the relentless spirit, hunger to succeed and drive of a robust client-agency team from diverse backgrounds and talents,” They added.
Consumers and fans will be able to get their hands on KFC’s 8 NFTs on OpenSea – the world’s first and largest digital marketplace for buying, selling, trading, and discovering crypto-collectables and NFTs – from 10 May 2022 at 1 pm.
Meanwhile, consumers also stand a chance to win the remaining 3 NFTs by participating in a social contest on KFC’s Instagram page @kfcmalaysia. Holders of these NFTs will also get monthly perks on KFC Delivery until 01 June 2023.
