Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing Featured South Asia
No posts found

Flipkart’s new campaign invites customers to give their homes a makeover

by Teddy Cambosa

-

September 15, 2022

Flipkart’s new campaign invites customers to give their homes a makeover

Bengaluru, India – Flipkart has released a new home-centric campaign, which invites its customers to give their homes a makeover through its showcase of home products in store. Flipkart aims to reach customers across the country, offering them the ease of shopping premium brands at an affordable price.

The campaign has brought on board an array of the best possible finds with carefully curated home inspiration to make brick and mortar buildings feel like home. The latest collection features products including bedsheets, curtains, showpieces, plants, cutlery, cookware, home improvement tools, among others. 

In addition, the platform is running the influencer campaign called ‘Home Flipover’ with influencers such as Chef Karishma Sakhrani, Aayushi Bangur, Bahaar Dhawan Rohatgi, Ashwiinii Dongare Banga and Chef Kirti Bhoutika joining.

Speaking on the launch, Kanchan Mishra, senior director of consumables (FMCG), general merchandise and home at Flipkart, said, “The recent hybrid work model has encouraged customers to rethink life at home as it has become the place where they spend most of their time. Eventually, it has made them redecorate and enhance the look and feel of their homes. This trend is here to stay as people are spending more time at home than they were before.” 

She added, “At Flipkart, our prime focus is to drive value for our customers on the best quality products. To diversify our product portfolio and make Flipkart the go-to destination for all things home, we have handpicked products from branded and premium range to homegrown D2C brands. Now, the home makeover can be a spontaneous plan with a wide range of selections available on the platform.” 

The new campaign comes just days after the recent campaign launch for their loyalty program ‘Supercoins’.

Related Tags Influencer Marketing Marketing Campaign India Flipkart
Share this article

Related Articles

View All
Flipkart’s new campaign reinforces the value and versatility offered by SuperCoins
Marketing Featured South Asia
Flipkart’s new campaign reinforces the value and versatility offered by SuperCoins
September 9, 2022
By Teddy Cambosa
Flipkart-Flipgirl-Campaign
Platforms Featured South Asia
Flipkart unveils new brand promise, launches new ‘superhero’ avatar
July 7, 2022
By Jean Cabico
Lazada, Shopee among top shopping apps in APAC
Platforms Featured APAC
Lazada, Shopee amongst top shopping apps in APAC
June 29, 2022
By Teddy Cambosa
Flipkart launches new ad films under ‘#BachonKaKhel’ campaign to highlight benefits for sellers
Marketing Featured South Asia
Flipkart launches new ad films under ‘#BachonKaKhel’ campaign to highlight benefits for sellers
June 2, 2022
By Carlo Sarabia
Flipkart launches in-house innovation capability 'Flipkart Labs'
Platforms Featured South Asia
Flipkart launches in-house innovation capability 'Flipkart Labs'
May 4, 2022
By Christian Calma
Flipkart Group acquires e-commerce provider ANS Commerce
Marketing Featured South Asia
Flipkart Group acquires e-commerce provider ANS Commerce
April 22, 2022
By Christian Calma
No posts found

Featured Articles

View All
ALL FEAT IMAGES
Main Feature Marketing Partners APAC
Powering Up Social Commerce: How TikTok is Trailblazing the Content-to-Cart Purchase Journey
September 5, 2022
By MARKETECH APAC
MARKETECH APAC’s What’s NEXT returns with a 4-month long festival of insights sharing
Main Feature Marketing APAC
MARKETECH APAC’s What’s NEXT returns with a 4-month long festival of insights sharing
August 30, 2022
By Joven Barcenas
WhatsApp Image 2022-08-18 at 2.25
Main Feature Marketing APAC
Top Story: GetIT-Hotwire fusion answers to the call of integrated marketing
August 18, 2022
By MARKETECH APAC
Is adtech ‘dying’? How the industry is responding to the delay of cookies deprecation
Main Feature Technology APAC
Is adtech ‘dying’? How the industry is responding to the delay of cookies deprecation
August 17, 2022
By Teddy Cambosa
MARKETECH APAC Reels: Marketing in the Metaverse
Main Feature Marketing APAC
MARKETECH APAC Reels: Marketing in the Metaverse
August 15, 2022
By Teddy Cambosa
There is actually a definitive strategy that turns consumer insights into trailblazing marketing
Main Feature Marketing Partners Southeast Asia
There is actually a definitive strategy that turns consumer insights into trailblazing marketing
August 9, 2022
By MARKETECH APAC
No posts found

Most Recent Articles

SRT, TBWA\Singapore bring Macbeth experience to Roblox as part of Project Arts Metaverse
SRT, TBWA\Singapore bring Macbeth experience to Roblox as part of Project Arts Metaverse
May 30, 2025
Fatima Baduria
No posts found
Okaya Power awards integrated media duties to dentsu X India 
May 30, 2025
Aliza Carmona
PepsiCo joins Formula 1’s growing list of official partners
May 30, 2025
Teddy Cambosa
UNIQLO Singapore to open first touchpoint concept store for online-to-offline shopping experience
May 30, 2025
Fatima Baduria
CelcomDigi celebrates preservation of Bornean languages with new chatbot, campaign
May 30, 2025
Teddy Cambosa
Café de Coral pays tribute to generational bonds in new dentsu HK campaign
May 30, 2025
Aliza Carmona
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin