Bengaluru, India – Local homegrown e-commerce marketplace Flipkart has launched its first digital campaign to showcase the versatility of its customer rewards program Flipkart SuperCoins.
The campaign simplifies the concept of SuperCoins rewards and highlights its use across partner platforms – Myntra and Cleartrip, and many more brands across various categories like Hotstar, SonyLIV, ZEE5, Domino’s, Pizza Hut, among others.
In addition, the campaign showcases the myriad benefits SuperCoins provide and shares information on how to avail them, not only on Flipkart but on fashion e-commerce Myntra and online travel company Cleartrip as well.
Commenting on the campaign launch, Arief Mohamad, vice president for loyalty at Flipkart, said, “At Flipkart, it is our utmost priority to serve our customers with unparalleled value. We aim to enhance every consumer’s shopping experience and make it more rewarding.”
He added, “Through this campaign, we aim to reinforce the plethora of benefits shoppers can avail of using SuperCoins, not just on Flipkart but across the umbrella of Flipkart partner platforms and brands, thereby enabling a wide pool to shop and avail rewards, significantly enriching their shopping experience. We are delighted to partner with Jatin Sarna in conveying this message to our 400 million customers across the country.”