Sydney, Australia – Comparison platform Finder has appointed former head of public relations and communications of its ANZ operations Bessie Hassan to now take the helm as the company’s global head of communications.
Aside from her previous role in Finder ANZ, Hassan has worked as a freelance journalist and public relations consultant, with bylines from various publications such as The Australian, The Sydney Morning Herald, Marie Claire, and InStyle among others. She has also served as communications officer for the Randwick City Council and as vice president for New South Wales at the Public Relations Institute of Australia.
In an interview with MARKETECH APAC, Hassan stated that in her new role, she will be responsible for establishing and leading an integrated communications strategy to grow Finder’s corporate footprint, thought leadership, and credibility across all of Finder’s markets. This will include external and internal communications, corporate social responsibility (CSR), public affairs, employer brand, and risk and reputation management.
Hassan’s promotion comes after Finder’s recent acquisition of Singapore-born financial services platform GoBear to drive its growth in the Southeast Asia region, months after GoBear announced shutting down its operations.
“As Finder continues to grow, I will work closely with the founders and executive team to establish a brand presence in all its markets. Our goal is to help people make better financial decisions every day – by helping people save, invest and grow their wealth – and we believe we have a strong role to play in doing this in Southeast Asia,” Hassan shared with MARKETECH APAC.
In regards to her appointment, she said, “The last six years at Finder have been a blast and now I’m so excited to be sharing Finder’s mission with the rest of the world.”
Finder has yet to find a replacement to lead the communications branch for ANZ.