In a conversation with Ace Gapuz, the chief executive officer at Blogapalooza, she shares her career journey which began as a blogger and creator and then continued as a brand representative. These roles have helped her shape her career into becoming the chief executive officer she is today.
Ace is a marketing veteran who boasts more than 20 years of experience in influencer marketing. Of what motivated her to pursue influencer marketing, she shares, “I think I was really able to get experience from handling various areas be it on the creator side, brand side, or agency side.”
“Your female energy is always an advantage. Women need to feel powerful because they are female,” Ace adds.
During the conversation with Ace, we asked about her journey as a brand ambassador and a creator, and she shared that “It’s one thing to tell your story as a brand, but that story becomes much richer when other people tell your story for you.”
Meanwhile, Ace also shared that creators and influencers have a strong role to play in terms of having an effect on how people think, what people believe in, and how people will act or decide.
Listen to the full conversation with Ace Gapuz over on Spotify, where Gapuz shares further on what made her decide to join the academe as well her insights about the role of females in the marketing and advertising industry. You can also view the highlights of the conversation on our Youtube channel.
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