In celebration of International Women’s Month, MARKETECH Expert Up Close will be featuring a special series called ‘Empowered Women’ where we spotlight inspiring women marketing leaders across the Asia-Pacific Region to share their expertise in marketing and leadership. For the first episode, we sat down with Aditi Kapoor, the former marketing lead at Metromart Philippines, to get to know more about her career journey in steering the wheel of the marketing business of various brands in the e-commerce, media, and retail sector in Southeast Asia.
Aditi is a marketing veteran who brings a decade of marketing experience in e-commerce under her belt. She polished her marketing prowess by working for various marketing companies such as Ola, Bennett Coleman and Co. Ltd., and Blue Star Limited.
Of what makes her explore different markets, she shares, “If we believe in ourselves, nothing can stop us from trying our best whether working in a new market or trying a new profile.”
“I’ll be very happy and open to sharing my experiences, what works, what didn’t work, in order to help other aspiring female leaders,” Aditi adds.
During the conversation with Aditi, we asked about her philosophy on mentorship, and she said, “When you’re starting fresh, you really need lots of mentorship and guidance,” Kapoor said.
Aditi admitted that her biggest inspiration and mentor has always been her dad. With words of encouragement from her dad, Aditi learned that “management starts from home,” and is not something that you instantly get if you start working in the corporate world; one that is learned through practice and owning responsibility as you grow.
Listen to the full conversation with Aditi Kapoor over at Spotify, where Kapoor shares further on her biggest challenge as a marketer amid her decade-long journey and whether she, in the future, also plans to join others in establishing her own company. You can also view the highlights of the conversation on our Youtube channel.
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