Australia – Independent creative, design and media agency Enigma has announced its relaunch with a new brand proposition, coinciding with bolstered capabilities in data, tech and performance of the agency.
The new brand architecture includes a new logo, colour palette and brand voice, as it further integrates its services to deliver a seamless output across the full customer journey. As part of its business transformation, Enigma commissioned independent research in consultation with renowned scientist Dr Shane Moon and global neuroscientist group, Neurons to learn more about the relationship between people and brands, specifically chemistry between people and brands.
The recent investment across Enigma’s business sees the brand evolve to offer expanded performance capability in SEO, CX, CRM, audience analytics, technology, and measurement, plus build a content hub specifically for digital and social creative.
John Gutteridge, national CEO at Enigma, said, “Enigma already has an iconic reputation across regional Australia and has built strong foundations to begin this next chapter. We’ve set ourselves some exciting goals with a clear roadmap in place, making the necessary investment in capabilities and talent, along with a restructure of how we operate to ensure a seamless integration of all the new and existing services.”
He added, “The new brand identity and proposition effortlessly emerged from the work we’ve done and the discussions we’ve had as a group.”
Meanwhile, Enigma Founder and Director, Lisa Sutton Gardner, commented, “Working alongside John to refresh the brand’s offering is exactly where we need to be to meet our ambitious growth plans. Our new proposition supports our mandate to be able to learn, flex and adapt our output to help our client’s growth ambitions and become an agency built for the immediate future and beyond.”
She added, “In this past year, we have bolstered our Australian footprint opening a Brisbane office and expanding the Sydney team, this compliments our Newcastle team – which includes a 40-strong media team – plus making strategic investments and adding specialist capabilities focussed on our data, tech and performance offerings.”