Edelman bolsters leadership in Hong Kong and Taiwan

Edelman bolsters leadership in Hong Kong and Taiwan
  • Trying to make sense of overflowing marketing data and information? Hear from marketing leaders from Accenture Song, BigPay, Popeyes, and uncover the best approaches at the Consumer Insights Power-Up 2022 webinar. Register to access the on-demand for FREE!

Hong Kong – Edelman has strengthened its leadership team in Hong Kong and Taiwan, having elevated leaders across its corporate, brand and technology offerings and expanded its creative team. The appointments come shortly after Delicia Tan’s arrival as CEO of Hong Kong and Greater Bay Area.

From her previous director role in the agency, Sofia Yip is appointed as head of brand across Hong Kong and Taiwan. Edelman said that with brands operating at the intersection of “culture, purpose, and society” to succeed, Sofia’s fluency in brand management, strong track record of leading integrated global and regional accounts and deep local cultural understanding will help its clients’ brands reset and reimagine amidst today’s rapid changes. 

Meanwhile, Oliver Davis has come onboard from Ogilvy as the firm’s new creative director across Hong Kong and Taiwan. Davis brings more than 9 years of experience in creative, having played a critical role in award-winning brand campaigns, activations, product launches and customer communications for brands including Pizza Hut, Huawei, and Coca-Cola. Davis will report to Executive Creative Director, John Koay, who joined the firm earlier this year. 

Alongside the new heads for creative and brand, Edelman has also elevated leaders to lead the team anew in the corporate and technology departments. 

Tasked with diversifying Edelman’s corporate communications offering, Angela Hui has been elevated to head of corporate for Hong Kong and Taiwan. Meanwhile, Simon Chan will serve as head of technology for the Greater Bay Area. Chan joined the team from Edelman London in November 2018. In his new role, he will partner with Edelman’s APAC Tech Sector Lead, John Kerr, overseeing the development of a regional Centre of Excellence based out of Hong Kong, providing regional clients with solutions in the areas of Web 3.0 and the Metaverse.

Delicia Tan, CEO of Edelman Hong Kong and the Greater Bay Area, commented, “Clients today demand borderless digital-first integrated communications that drives impact. Working together as onE Edelman team across Hong Kong, Taipei and the Great Bay Area will enable us to create compelling new touchpoints for their stakeholders, while building engaged communities through digital storytelling and immersive experiences. This will enable them to stand out, build engagement and ultimately, drive real action.”

  • Box_2022 Global Customer Engagement Review

    The voice of 1,500+ global marketing decision-makers is collected to bring you the top trends in customer engagement for this year. Learn more about the state of customer engagement in APAC. Download the 2022 Global Customer Engagement Review.

  • The Brand Love 2022 report is here. In this report, Talkwalker and Hootsuite analysed over 1,500 brands to identify the ones driving consumer passion globally and in Southeast Asia. Learn how these brands are engaging their audience and how you can boost your own brand love – download the report now.

Share this story