United Kingdom – SaaS technology company Eagle Eye has announced that it has secured a five-year contract with Morrisons, one of the largest supermarket chains in the United Kingdom. Said contract will entail Eagle Eye managing Morrisons’ loyalty and promotion services.
Through the contract, Eagle Eye’s AIR platform will aid in enhancing Morrisons loyalty programme, which allows customers to benefit from exclusive prices and earn points on selected products in store, online and on fuel.
Moreover, the new offering will create more ways of engaging with customers, and help the supermarket scale the number of broadcast and targeted offers available, giving customers more reasons to shop at Morrisons.
Said offering will be rolled out to all 499 stores nationwide and is expected to go live later in 2023.
Rachel Eyre, chief customer and marketing officer at Morrisons, said, “This has been a transformational year for our More Card loyalty scheme, and we are very pleased to be working with Eagle Eye, who are an acknowledged leader in this field, as we implement our plans to develop the scheme still further for our customers.”
Meanwhile, Tim Mason, CEO of Eagle Eye, commented, “We are excited to have won this multi-year contract with Morrisons, one of the UK’s leading supermarkets, and look forward to supporting their commitment to helping customers make every penny go further, saving them money on the everyday items they want and need.”
He added, “We are proud that our platform is supporting the exciting pace of innovation taking place across the retail sector, at a time when providing value for consumers has never been more important.”
The latest Morrison win comes after Eagle Eye also recently secured a multi-year contract with Singapore retail giant FairPrice. In it, Eagle Eye’s Untie Nots is expected to deliver loyalty challenges within FairPrice’s existing Linkpoints loyalty programme.
