Singapore – Digital media measurement software platform DoubleVerify and cloud-based software for AI-powered digital marketing Scibids has announced the launch of ‘DV Algorithmic Optimizer’, an AI-powered attention solution for advertisers.
The combination of DoubleVerify’s proprietary attention signals and Scibids’ AI-powered ad decisioning enables advertisers to identify the best-performing inventory that maximises business outcomes and advertising ROI.
‘DV Algorithmic Optimizer’ combines DoubleVerify’s media quality and attention data with Scibids’ AI technology to generate optimisation algorithms customized to drive advertiser KPIs. With this, global advertisers are able to combine end-to-end granular measurement and optimisation at scale.
Daniel Slotwiner, SVP of attention at DoubleVerify, said, “The DV Algorithmic Optimizer is a significant advancement for advertisers seeking to maximize the impact of their campaigns through a focus on attention.”
He added, “By harnessing DoubleVerify’s attention measurement alongside Scibids’ AI, we are providing brands with the critical tools they need to serve ads on top-performing inventory while preserving scale and maximizing efficiency.”
Leveraging DSP impression-level data feeds first-party data and measurement data provided by the brands or their agencies, Scibids AI dynamically generates custom bidding algorithms aligned with client KPIs and desired outcomes.
Meanwhile, Remi Lemonnier, CEO & co-founder of Scibids, commented, “With its massive scale and near-real time data, digital marketing is the ideal environment for the deployment of machine learning.”
He added, “The combination of Scibids AI’s capabilities and DV’s expertise in attention measurement brings valuable new data critical to driving business results for advertisers across channels. Our partnership lets us offer mutual advertisers cutting-edge solutions that precisely and efficiently align campaign delivery with business goals through enhanced attention metrics.”
