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DoubleVerify launches new solution to streamline campaign trafficking process

DoubleVerify launches new solution to streamline campaign trafficking process
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Singapore – Digital media measurement software platform DoubleVerify has announced a new solution called ‘DV Campaign Automator’ catered to Google Campaign Manager 360. This allows businesses to streamline the campaign trafficking process: from campaign creation and settings adjustments, to tag management, billing and reporting, as well as removing manual, repetitive touch points that can hinder campaign execution and performance.

To serve these audiences, DV Campaign Automator automates the entire verification trafficking workflow for brands and agencies, whilst offering comprehensive protection and reporting capabilities.

DoubleVerify’s solution was developed in partnership and close coordination with Google, enabling end-to-end automation within Google Campaign Manager 360. Said launch underscores Google’s commitment to supporting advertiser and agency clients with efficient campaign trafficking workflows and powerful insights. 

Some of the features of the new solution include enabling advertisers to accelerate their campaign activation process by fully automating the campaign trafficking workflow, and reducing campaign setup time, amongst others.

Jack Smith, chief product officer at DoubleVerify, said, “We are thrilled to launch DV Campaign Automator which provides advertisers a singular solution that fully automates verification support, campaign setup and trafficking workflow on Google Campaign Manager 360. With DV Campaign Automator, we are simplifying and automating the entire process between our system and the world’s most used ad server, to better support global brands and agencies.”

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