Singapore – DoubleVerify, a software platform for digital media measurement, data, and analytics, announced that it has entered into an agreement to acquire Scibids Technology SAS, a global AI-powered digital campaign optimization.
With the help of Scibids’ AI technology and media quality and performance data, along with DV’s product real-time campaign optimizations, advertisers will be able to accomplish real-time campaign optimization without the use of third-party cookies because of the acquisition. The transition from a performance proxy to observable business results is in line with advertiser goals.
Scibids creates AI technology that improves programmatic digital ad campaign buying for advertisers. Scibids AI develops personalised bidding algorithms that are in line with the advertiser’s particular KPIs and intended results by using DSP impression level data, first-party data, and measurement data from brands or agencies.
Mark Zagorski, CEO of DoubleVerify, said, “The acquisition of Scibids is a decisive step in our journey to power superior campaign outcomes that started with developing and delivering the industry standard in media quality insights and has evolved into putting that data to work for advertisers.”
He added, “The combination marries DV’s proprietary data with Scibids’ AI-powered optimization technology, letting us empower brands with unparalleled insights and control over their advertising performance.”
Speaking about the partnership, Remi Lemonnier,CEO and co-founder of Scibids, remarked, “DoubleVerify is a company that shares our commitment to independence, innovation and maximizing media performance, and we’re thrilled to take our partnership to the next level.”
“This partnership will amplify the capabilities of our customizable AI technology and expand its impact across the digital advertising ecosystem to strengthen the open web. We look forward to working with the entire DV team to deliver new opportunities and maximize campaign outcomes for our global advertisers and partners,” Lemonnier added.
