Tag: Campaign
Indonesia — Pepsodent is using horror to spark conversations about gum health with the launch of its new ‘Pepsodent Gum Mysteries’ campaign, transforming iconic monsters into unlikely advocates for healthier gums. Created for Pepsodent’s Gum Expert range, the campaign aims to raise awareness that gum...
Kuala Lumpur, Malaysia — Cagamas Berhad, through its sister company Cagamas SRP Berhad, has launched the Cagamas First Home Campaign, a new initiative designed to encourage first-time home ownership while raising awareness of its mortgage guarantee schemes across Malaysia. More than a promotional initiative,...
Kuala Lumpur, Malaysia —Domino’s Pizza Malaysia is the mastermind behind the viral ERA FM on-air ‘mishap’ and various social media stunts to launch its new brand platform, ‘Unbox Your Cravings,’ in one of its biggest integrated marketing campaigns to date. The campaign marks a new chapter for the 29-year-old...
Kuala Lumpur, Malaysia — U Mobile has launched its newest integrated FIFA World Cup 2026 campaign, designed to bring Malaysians closer to football’s biggest tournament through streaming, exclusive fan experiences and a brand film celebrating the nation’s shared passion for the sport. As the Official...
Thailand – WildAid Thailand and BBDO Bangkok have introduced “Team Shark”, a campaign designed to channel growing online scrutiny over shark fin consumption into a broader movement for shark conservation. In Thailand, shark fin soup remains associated with wealth, status, and celebration and is...
Sydney, Australia — Samsung Electronics Australia has launched a new campaign that transforms its Galaxy S26 Ultra into a pocket-sized virtual assistant referee (VAR), using grassroots football to showcase how mobile technology can help reduce sideline disputes and create a better match-day experience....
Hong Kong – AIA has rolled out “Protection Comes in Many Ways”, a campaign created with BBDO Hong Kong that uses long-form storytelling and emotional narratives to underscore the role of insurance in protecting loved ones. At the centre of the campaign is “Let Love Transcend Time”,...
Australia — KFC has launched a new campaign for its Boxfull value range, using an imaginary secret laboratory to showcase the brand’s commitment to delivering what it calls “maximum chicken” through humour and entertainment. Created by creative and advertising agency Special, the campaign expands KFC’s...
Kuala Lumpur, Malaysia — CIMB has unveiled its new regional brand campaign, ‘Moving You Forward,’ a purpose-led platform designed to highlight how the bank helps customers, businesses and communities achieve meaningful progress across ASEAN. The campaign marks the next chapter of CIMB’s brand evolution...
Vietnam – BOSS Coffee and Dentsu Creative Vietnam have launched ‘BOSS MODE: ON’, a campaign for the brand’s new energy drink that celebrates the blue-collar workers who keep everyday life moving. Inspired by the fast-paced demands of essential professions, the campaign places everyday workers at the...
