Tag: Scibids

Singapore – DoubleVerify, a software platform for digital media measurement, data, and analytics, announced that it has entered into an agreement to acquire Scibids Technology SAS, a global AI-powered digital campaign optimization.

With the help of Scibids’ AI technology and media quality and performance data, along with DV’s product real-time campaign optimizations, advertisers will be able to accomplish real-time campaign optimization without the use of third-party cookies because of the acquisition. The transition from a performance proxy to observable business results is in line with advertiser goals.

Scibids creates AI technology that improves programmatic digital ad campaign buying for advertisers. Scibids AI develops personalised bidding algorithms that are in line with the advertiser’s particular KPIs and intended results by using DSP impression level data, first-party data, and measurement data from brands or agencies.

Mark Zagorski, CEO of DoubleVerify, said, “The acquisition of Scibids is a decisive step in our journey to power superior campaign outcomes that started with developing and delivering the industry standard in media quality insights and has evolved into putting that data to work for advertisers.” 

He added, “The combination marries DV’s proprietary data with Scibids’ AI-powered optimization technology, letting us empower brands with unparalleled insights and control over their advertising performance.”

Speaking about the partnership, Remi Lemonnier,CEO and co-founder of Scibids, remarked, “DoubleVerify is a company that shares our commitment to independence, innovation and maximizing media performance, and we’re thrilled to take our partnership to the next level.” 

“This partnership will amplify the capabilities of our customizable AI technology and expand its impact across the digital advertising ecosystem to strengthen the open web. We look forward to working with the entire DV team to deliver new opportunities and maximize campaign outcomes for our global advertisers and partners,” Lemonnier added. 

Singapore – Digital media measurement software platform DoubleVerify and cloud-based software for AI-powered digital marketing Scibids has announced the launch of ‘DV Algorithmic Optimizer’, an AI-powered attention solution for advertisers.

The combination of DoubleVerify’s proprietary attention signals and Scibids’ AI-powered ad decisioning enables advertisers to identify the best-performing inventory that maximises business outcomes and advertising ROI.

‘DV Algorithmic Optimizer’ combines DoubleVerify’s media quality and attention data with Scibids’ AI technology to generate optimisation algorithms customized to drive advertiser KPIs. With this, global advertisers are able to combine end-to-end granular measurement and optimisation at scale.

Daniel Slotwiner, SVP of attention at DoubleVerify, said, “The DV Algorithmic Optimizer is a significant advancement for advertisers seeking to maximize the impact of their campaigns through a focus on attention.”

He added, “By harnessing DoubleVerify’s attention measurement alongside Scibids’ AI, we are providing brands with the critical tools they need to serve ads on top-performing inventory while preserving scale and maximizing efficiency.”

Leveraging DSP impression-level data feeds first-party data and measurement data provided by the brands or their agencies, Scibids AI dynamically generates custom bidding algorithms aligned with client KPIs and desired outcomes.

Meanwhile, Remi Lemonnier, CEO & co-founder of Scibids, commented, “With its massive scale and near-real time data, digital marketing is the ideal environment for the deployment of machine learning.”

He added, “The combination of Scibids AI’s capabilities and DV’s expertise in attention measurement brings valuable new data critical to driving business results for advertisers across channels. Our partnership lets us offer mutual advertisers cutting-edge solutions that precisely and efficiently align campaign delivery with business goals through enhanced attention metrics.”

Singapore — Advertising and analytics multinational telecommunications company Xandr, and Scibids, a company that specialises in artificial intelligence for digital marketing, has announced they have struck a strategic alliance that will seamlessly and automatically deploy Scibids AI within Xandr’s Invest DSP using Xandr’s Data Science Toolkit.

By utilizing Xandr’s Data Science Toolkit, which offers one of the most comprehensive custom bidding and log-level-data solutions in-market, Scibids AI can power more granular optimization and ad decisioning that does not require user tracking and profiling to generate greater efficiency and scale for Xandr’s advertiser customers and their campaigns.

The combined result is a frictionless experience for buyers who are able to activate Scibids’ customizable, privacy-centric, and highly performant ad decisioning.

Eric Schwartz, managing director of Scibids North America, said, “Xandr has a long history in enabling its customers to deploy powerful, custom buying strategies to help gain an edge. Thanks to advances in technology and our deep integration with Scibids, tailored bidding strategies no longer require a team of data scientists and engineers to bring them to life. We’re thrilled that our partnership with Scibids will help democratise access to this advanced technology.”

Rahul Vasudev, managing director of Scibids Asia-Pacific, commented that artificial Intelligence is raising expectations in marketing and none more so than in programmatic advertising.

“We are delighted to be partnering with the Xandr team to bring our custom algorithm solutions to Xandr’s Invest DSP, enabling advertisers to achieve their multiple business objectives across the open web. As Scibids is additive rather than disruptive our partnership will help trading talent to thrive by operating transparently and easily alongside their usual tech and processes,” Vasudev said.

The relationship can benefit all premium cross-channel supply, including Connected TV and digital video, among others. Scibids and Xandr provide a clear marketing path for consumers who are ramping up their use of first-party data — even if the customer does not have deep engineering, data science, or media optimization resources. Conversely, sophisticated buyers are able to enjoy rich customization options that can put their proprietary insights to work with the unified benefits of the Xandr and Scibids platforms.

Last December, Xandr was bought out by tech giant Microsoft, which have recently gone into a buying spree to consolidate its market position.

Sydney, Australia — Paris-based AI programmatic marketing firm Scibids has announced that it has launched in Australia and New Zealand. Scibids, which builds artificial intelligence for marketing, has appointed former JAPAC sales director for Flashtalking by Mediaocean, James Whitbread, as country manager for ANZ and has also elevated its former commercial director for India, Mansi Garg, to be the commercial director for ANZ.

Scibids AI supports strategic business outcomes for brands by building customizable algorithms for powerful ad decision making that don’t rely on user tracking and profiling to deliver immediate and measurable results.

Scibids AI is enabled within leading Demand Side Platforms, and helps unify the ad stack between planning and measurement and delivers measurable ROI for a long-lasting competitive advantage.

Rahul Vasudev, managing director for Scibids APAC, said that Australia is a market leader in the adoption of new technology, and given the market dynamics around media costs, desire for transparency and talent, an Artificial Intelligence solution like Scibids is a perfect fit.

“We are excited to be able to officially launch in Australia and New Zealand with two highly passionate and experienced individuals like James and Mansi,” Vasudev said.

Whitbread has more than 17 years of media experience across various ad tech, digital and programmatic businesses including DoubleVerify and most recently at Flashtalking. In those roles, Whitbread has been working with high-value brands and agencies plus collaborating with various DSP’s, SSP’s, and ad server partners.

Meanwhile, Garg holds extensive experience in the marketing and advertising industry. Most recently, Garg worked with Scibids in India and also worked for multiple years for the media company GroupM in Australia.

The hiring of Whitbread and Garg comes at a time of quick expansion for Scibids, who recently announced the hiring of in-market teams in Japan as well as India.

Whitbread commented on his appointment, saying, “Both Mansi and I are very excited to be joining Scibids at such a crucial time for the company’s expansion globally and regionally. Scibids is a unique proposition in the fact that it removes the guesswork. Programmatic businesses get an upfront view of the likelihood of AI improving their results. But in addition to improving media efficiency, Scibids brings a huge amount of automation benefits to the trading units as well. Given the shortage of Programmatic Traders in the AUNZ market, this brings massive efficiency to the operations as well.’’