Tag: DoubleVerify
His appointment comes as DoubleVerify continues to scale its APAC operations, following the launch of its Malaysia office last year.
The launch comes as streaming continues to grow rapidly, with advertisers allocating increasing budgets to ad-supported streaming environments.
While global media quality saw progress — including a 15% drop in brand suitability violations and a 7% decline in fraud and sophisticated invalid traffic (SIVT) — the Asia-Pacific (APAC) region presented a more complex picture, with rising issues in brand safety and viewability.
DoubleVerify's integration with StackAdapt aims to improve post-impression measurement tracking of the advertising platform, enabling its clients to access accurate viewability and traffic authenticity.
Taboola has announced its adoption of DV Authentic Marketplace, a pre-bid activation solution from DoubleVerify, expanding its partnership with the digital media measurement and analytics firm.
DoubleVerify, the software platform for digital media measurement, data, and analytics, has announced a robust lineup of new strategic leadership appointments in the Asia-Pacific region to support its growing market presence and handle its entry into Hong Kong and Thailand.
It also noted that a significant portion of marketers surveyed failed to evaluate digital media buys against core quality metrics, with only 17% evaluating critical effectiveness indicators like brand suitability, viewability, fraud, or if the ad was served in the intended geography.
DoubleVerify, a software platform for digital media measurement, data, and analytics, announced that it has entered into an agreement to acquire Scibids Technology SAS, a global AI-powered digital campaign optimization.
This collaboration enables enhanced media measurement and maximizes advertiser performance on YouTube Shorts, Mastheads, and in-feed video formats.
In conjunction with the regional growth and expansion of leadership roles, DoubleVerify plans to increase local in-market sales resources in Indonesia, Philippines and Vietnam over the coming quarters.
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