Canada – Advertising platform StackAdapt has partnered with DoubleVerify, a digital media measurement, data, and analytics software platform. The collaboration aims to improve post-impression measurement tracking of StackAdapt, enabling its clients to access accurate viewability and traffic authenticity.

DoubleVerify will replace the external viewability metrics of MOAT, an analytics platform set to shut down on Sept. 30. While ensuring user continuity, DoubleVerify also leverages its technology to boost StackAdapt’s internal tools for invalid traffic and brand safety protection. 

“At StackAdapt, our priority has always been to stay ahead of the curve and provide our customers with the best tools and technologies available,” Michael Shang, StackAdapt senior vice president of advertising technologies, said.

“We knew we had to align with a partner that not only matches but exceeds our high standards for reliability and accuracy in post-impression measurement. DoubleVerify was the clear choice, given their proven track record and market leadership,” Shang added.

“We’re excited to partner with StackAdapt to enhance their post-impression measurement capabilities,”  Steve Woolway, executive vice president of business development at DoubleVerify, said.

“As the digital advertising landscape becomes increasingly complex, it’s crucial that advertisers have access to reliable, real-time metrics that ensure transparency and drive better outcomes. Our collaboration with StackAdapt underscores our shared commitment to delivering the highest standards of measurement, helping advertisers confidently navigate challenges and optimize their campaign performance,” Woolway said. 

StackAdapt’s integration with DoubleVerify ensures that its clients continue to benefit from advanced measurement tools that adapt to the needs of advertisers amid the dynamic industry.

Singapore – Taboola has announced its adoption of DV Authentic Marketplace, a pre-bid activation solution from DoubleVerify, expanding its partnership with the digital media measurement and analytics firm.

Since 2021, Taboola’s advertisers have used DV’s standard brand suitability and pre-bid segments to control ad placement quality. With the new integration of DV Authentic Marketplace, they now benefit from DV Authentic Brand Suitability (ABS) on the platform.

The adoption will enable advertisers to go beyond standard categories and keyword blocklists, providing customised protection to avoid unsafe and unsuitable content before bidding. 

Additionally, Taboola advertisers can now import their custom brand safety and suitability settings from their entire media mix into Taboola campaigns, ensuring consistent brand safety preferences across all ad buys.

Steven Woolway, EVP of business development at DoubleVerify, said, “We are thrilled to enhance our partnership with Taboola with the integration of DV Authentic Marketplace, giving brands confidence that their ad investments are matched with the appropriate content environment, leading to enhanced performance. This expansion of DV Authentic Brand Suitability contributes to a more robust digital landscape while protecting brand reputation.” 

Meanwhile, Adam Singolda, CEO and founder of Taboola, commented, “We’re proud of our partnerships with leading partners like DoubleVerify, who share a commitment to top-tier industry standards in brand safety, suitability, and transparency. With the integration of DV Authentic Marketplace, we’re giving advertisers even more controls about where and how their ads appear.” 

The DV Authentic Marketplace integration comes after Taboola’s recent recertification for the Brand Safety Certified Seal from Trustworthy Accountability Group (TAG). The company also holds multiple brand safety certifications and partnerships, ensuring advertisers’ confidence in ad placement on trusted publisher sites.

Singapore – DoubleVerify, the software platform for digital media measurement, data, and analytics, has announced a robust lineup of new strategic leadership appointments in the Asia-Pacific region to support its growing market presence and handle its entry into Hong Kong and Thailand. 

Conrad Tallariti, previously regional vice president of sales, will assume the role of managing director for APAC. With nearly two decades of experience in programmatic sales and marketing, he will spearhead operations across the APAC region, driving growth and business momentum. Having held leadership roles in the APAC and EMEA regions, Tallariti has worked with some of the world’s leading businesses.

Meanwhile, with DoubleVerify completing its acquisition of Scibids AI, Rahul Vasudev will take on the role of regional vice president for APAC. Vasudev, who has been instrumental in overseeing commercial efforts for Scibids in APAC, will continue to focus on Scibids go-to-market in his new role. He will leverage his expertise to expand the influence of AI-powered ad technology across the region.

Also part of the new appointments is Marty Buragay, who will join as the new global director of global client and agency partnerships for APAC. Bringing over a decade of specialised experience in solutions strategy and management, Buragay will enhance DV’s work with global brands across the region. He was previously with Uber, Meta, and Diageo before joining DoubleVerify. 

As sales director for Thailand, Jantra Khonrangde (Joy) will accelerate momentum and strengthen DV’s in-market presence. A seasoned digital marketing strategist who contributed to the growth of companies like Innity, Khonrangde will accelerate DV’s expansion in Thailand, leveraging her strong capabilities to develop lasting partnerships. 

Lastly, Junny Yiu, serving as the senior business director for North Asia, will be responsible for expanding and solidifying DV’s business in key North Asia markets. This will include Hong Kong, Taiwan, and South Korea.

With a digital advertising career spanning over a decade, Yiu has developed proficiency in a diverse range of digital advertising verticals, from search engine marketing to programmatic advertising. She previously drove SSP adoption at Hivestack and also counts Verizon and Yahoo as earlier associations.

Mark Zagorski, CEO of DoubleVerify, said, “The digital advertising landscape in APAC is dynamic and growing. The unique needs of our customers in the APAC region require a leadership team with significant market insight and expertise. This new team will drive enduring growth in APAC and will help us advance our mission of making the internet stronger, safer, and more secure.”

Manila, Philippines – Despite the fact that a majority of marketers in Asia-Pacific recognise the use of advertising verification tools in their work, a new report from DoubleVerify notes that it is still not ‘always on’ across marketers in the region, with only 1 out of 3 stating they use it on an ad-hoc basis.

This is despite the fact that the report highlighted that 91% of APAC marketers agreeing that it is important to do so to drive performance in digital advertising, and 98% of marketers using ad verification tools in their campaigns.

It also noted that a significant portion of marketers surveyed failed to evaluate digital media buys against core quality metrics, with only 17% evaluating critical effectiveness indicators like brand suitability, viewability, fraud, or if the ad was served in the intended geography.

The report also highlighted the evolving role of social media and the rise of retail media. It noted that social media has evolved from being a platform for connection to a channel that reinforces integral touchpoints of the commerce journey – with Filipino users utilizing social media for brand and product discovery (43%), brand and product research (56%), and product purchase (13%). 

Moreover, it noted that social media has evolved from being a platform for connection to a channel that reinforces integral touchpoints of the commerce journey – with Filipino users utilizing social media for brand and product discovery (43%), brand and product research (56%), and product purchase (13%).

With this in mind, super-apps are also a big phenomenon at the moment, where local commerce marketplaces, such as Grab, Lazada, and Shopee, have grown in popularity as discovery channels, beating out traditional platforms like Google Search. Marketers agree with the rising significance of retail media with 99% of APAC marketers planning to increase retail media spend over the next 12 months. 

The report also noted that almost 70% of consumers in Southeast Asia spend more time consuming content online each day. As many as 98% of marketers surveyed said they use attention metrics measurement tools to evaluate digital media purchases; however, traditional metric measurements alone are not enough.

Lastly, technology continues to evolve, as does the advertising industry, marked by the presence of digital advertising (in the 2000s), programmatic (in the 2010s), and artificial intelligence (in the 2020s). At the same time, developments in AI will have a far-reaching impact on the advertising industry; in particular, the predictive capabilities of machine learning to optimise ad performance in various areas. 

Steph King, senior sales director for Southeast Asia at DoubleVerify said, “Effective digital advertising requires not only intent but also targeted action. The DoubleVerify study in Asia Pacific illuminates the critical need for marketers to align their goals with comprehensive media quality measurement practices, ensuring that every campaign resonates with integrity and impact. Amidst the vast opportunities for digital ad spending growth in Asia Pacific, advertisers, including those in the Philippines, face the critical task of safeguarding their investments through continuous verification across all channels. Media quality serves as the cornerstone of every campaign.” 

Meanwhile, Tinee Cruz, senior sales director for Philippines at DoubleVerify, commented, “The digital ecosystem in the Philippines is experiencing unprecedented growth, particularly in the evolving role of social media. With the proliferation of digital channels and platforms, advertisers are presented with unparalleled opportunities to connect with target audiences, yet they also face the challenge of navigating an increasingly fragmented digital landscape. Ensuring media quality, anchored on brand suitability and authenticity, is essential for aligning digital ads with the brand’s values and image, thereby enhancing credibility and trust. DoubleVerify’s APAC research report aims to provide the necessary data and insights to empower marketers in raising the standards of media quality.”

Singapore – DoubleVerify, a software platform for digital media measurement, data, and analytics, announced that it has entered into an agreement to acquire Scibids Technology SAS, a global AI-powered digital campaign optimization.

With the help of Scibids’ AI technology and media quality and performance data, along with DV’s product real-time campaign optimizations, advertisers will be able to accomplish real-time campaign optimization without the use of third-party cookies because of the acquisition. The transition from a performance proxy to observable business results is in line with advertiser goals.

Scibids creates AI technology that improves programmatic digital ad campaign buying for advertisers. Scibids AI develops personalised bidding algorithms that are in line with the advertiser’s particular KPIs and intended results by using DSP impression level data, first-party data, and measurement data from brands or agencies.

Mark Zagorski, CEO of DoubleVerify, said, “The acquisition of Scibids is a decisive step in our journey to power superior campaign outcomes that started with developing and delivering the industry standard in media quality insights and has evolved into putting that data to work for advertisers.” 

He added, “The combination marries DV’s proprietary data with Scibids’ AI-powered optimization technology, letting us empower brands with unparalleled insights and control over their advertising performance.”

Speaking about the partnership, Remi Lemonnier,CEO and co-founder of Scibids, remarked, “DoubleVerify is a company that shares our commitment to independence, innovation and maximizing media performance, and we’re thrilled to take our partnership to the next level.” 

“This partnership will amplify the capabilities of our customizable AI technology and expand its impact across the digital advertising ecosystem to strengthen the open web. We look forward to working with the entire DV team to deliver new opportunities and maximize campaign outcomes for our global advertisers and partners,” Lemonnier added. 

Singapore –DoubleVerify (DV), a digital media measurement and analytics software platform, has partnered with Google’s Ads data hub for measurement partners to enhance its quality solutions.

This collaboration enables enhanced media measurement and maximizes advertiser performance on YouTube Shorts, Mastheads, and in-feed video formats. 

Moreover, DV’s quality verification technology for YouTube Shorts delivers two key advantages to advertisers. Firstly, it safeguards against fraud and IVT, ensuring real human views without bot interference. Secondly, it provides comprehensive viewability measurement, maximizing ad visibility and impact.

In a statement, Mark Zagorski, CEO of DoubleVerify, expressed excitement about the expansion, stating, “Short-form videos offer advertisers a high-engagement forum to connect with passionate online communities. This release enables our customers to authenticate their media and maximize campaign effectiveness.”

Meanwhile, DV’s long-standing history of providing viewability and fraud measurement across YouTube and Google ad-serving solutions strengthens its position as a leading verification provider, enabling brands to optimize advertising investments and engage audiences effectively on diverse YouTube advertising platforms.

Singapore – DoubleVerify, a software platform for digital media measurement, data, and analytics, has announced the commencement of business operations in Indonesia, the Philippines, and Vietnam; as well as new updates to its leadership. They include promotions of Stephanie King as senior director for Indonesia and the Philippines and Jeremy Chang with his senior director role expanding growth responsibilities across Vietnam, Malaysia and Hong Kong.

In conjunction with the regional growth and expansion of leadership roles, DoubleVerify plans to increase local in-market sales resources in Indonesia, Philippines and Vietnam over the coming quarters.

Conrad Tallariti, RVP of Sales for Asia, said, “The region has enormous potential, evidenced by high growth in digital ad spending as compared with the worldwide average. As advertisers increase their digital investments in the region, our team is working closely with them to protect their ad spend and maximize the effectiveness of their campaigns. Key DV customers in Indonesia, the Philippines, and Vietnam include local, regional, and global brands such as Colgate-Palmolive, foodpanda, and OPPO, among numerous others.”

Meanwhile, Mark Zagorski, CEO of DoubleVerify, said, “DoubleVerify’s expansion into Indonesia, Vietnam, and the Philippines is a milestone in our global growth strategy.”

He also said, “These markets have shown significant growth in digital advertising, and our increased presence will enable us to better support our customers, respond to local market needs, and strengthen our overall position across the Southeast Asia region.”

Singapore – Digital media measurement software platform DoubleVerify and cloud-based software for AI-powered digital marketing Scibids has announced the launch of ‘DV Algorithmic Optimizer’, an AI-powered attention solution for advertisers.

The combination of DoubleVerify’s proprietary attention signals and Scibids’ AI-powered ad decisioning enables advertisers to identify the best-performing inventory that maximises business outcomes and advertising ROI.

‘DV Algorithmic Optimizer’ combines DoubleVerify’s media quality and attention data with Scibids’ AI technology to generate optimisation algorithms customized to drive advertiser KPIs. With this, global advertisers are able to combine end-to-end granular measurement and optimisation at scale.

Daniel Slotwiner, SVP of attention at DoubleVerify, said, “The DV Algorithmic Optimizer is a significant advancement for advertisers seeking to maximize the impact of their campaigns through a focus on attention.”

He added, “By harnessing DoubleVerify’s attention measurement alongside Scibids’ AI, we are providing brands with the critical tools they need to serve ads on top-performing inventory while preserving scale and maximizing efficiency.”

Leveraging DSP impression-level data feeds first-party data and measurement data provided by the brands or their agencies, Scibids AI dynamically generates custom bidding algorithms aligned with client KPIs and desired outcomes.

Meanwhile, Remi Lemonnier, CEO & co-founder of Scibids, commented, “With its massive scale and near-real time data, digital marketing is the ideal environment for the deployment of machine learning.”

He added, “The combination of Scibids AI’s capabilities and DV’s expertise in attention measurement brings valuable new data critical to driving business results for advertisers across channels. Our partnership lets us offer mutual advertisers cutting-edge solutions that precisely and efficiently align campaign delivery with business goals through enhanced attention metrics.”

Singapore – Digital media measurement software platform DoubleVerify has announced a new solution called ‘DV Campaign Automator’ catered to Google Campaign Manager 360. This allows businesses to streamline the campaign trafficking process: from campaign creation and settings adjustments, to tag management, billing and reporting, as well as removing manual, repetitive touch points that can hinder campaign execution and performance.

To serve these audiences, DV Campaign Automator automates the entire verification trafficking workflow for brands and agencies, whilst offering comprehensive protection and reporting capabilities.

DoubleVerify’s solution was developed in partnership and close coordination with Google, enabling end-to-end automation within Google Campaign Manager 360. Said launch underscores Google’s commitment to supporting advertiser and agency clients with efficient campaign trafficking workflows and powerful insights. 

Some of the features of the new solution include enabling advertisers to accelerate their campaign activation process by fully automating the campaign trafficking workflow, and reducing campaign setup time, amongst others.

Jack Smith, chief product officer at DoubleVerify, said, “We are thrilled to launch DV Campaign Automator which provides advertisers a singular solution that fully automates verification support, campaign setup and trafficking workflow on Google Campaign Manager 360. With DV Campaign Automator, we are simplifying and automating the entire process between our system and the world’s most used ad server, to better support global brands and agencies.”

Singapore – Digital media measurement company DoubleVerify has announced the launch of its new DV Attention Lab™, which aims to help advertisers optimise campaign performance using in-depth ‘attention data’ on ad engagement and ad exposure. 

The newly-formed DV Attention Lab™ features a multidisciplinary team consisting of data scientists, product experts, and marketing analysts – leveraging an industry-leading technology platform and attention dataset. It will focus on providing advertisers with sophisticated, attention-based insights and recommendations on campaign performance, powered by DV Authentic AttentionⓇ, a performance solution that analyses over 50 data points on the exposure of a digital ad and consumer’s engagement with a digital ad and device – in real-time, and covering industry benchmark reports, best practice guides, and illustrative case studies, amongst others.

Moreover, DoubleVerify has recently released the DV Authentic AttentionⓇ Snapshot, a comprehensive and holistic overview of high-level attention measurement – available to all DV advertisers at no additional cost. This feature helps clients achieve greater campaign performance against the current macroeconomic backdrop. Delivered weekly, the Snapshot provides unparalleled attention-based data at scale, with easily digestible insights to identify top and bottom media performers, and benchmark an advertiser’s performance in a specific industry, amongst others.

“Traditional KPIs such as viewability and clicks are not effective at identifying whether an ad is making an impact on the end viewer, and disruption from regulatory shifts to cookie deprecation is hindering how brands can use existing tools. With that in mind, we are confident that privacy-friendly attention metrics will become the industry’s new performance currency. We are excited to launch the DV Attention Lab™ to help advertisers navigate today’s digital landscape,” said Mark Zagorski, CEO of DoubleVerify. 

Meanwhile, Jordan Khoo, managing director of DoubleVerify APAC, noted, “For APAC, a Magna study found that 71% of total advertiser budgets will be spent on digital that will result in a crowded marketplace. Advertisers in the region are therefore finding ways to optimise their campaign performance. The timely introduction of our DV Attention Lab™ allows us to bolster our capabilities and better guide our clients to drive returns on investment for their media budget.” 

In September 2022, DoubleVerify teamed up with agency Havas Media in Hong Kong to be its preferred partner in offering pre-bid brand suitability, fraud, contextual activation, and viewability solutions. The partnership comes months after DoubleVerify’s partnership with Havas Media in Australia.