Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing Featured APAC
No posts found

Dentsu SG, Grasp form partnership to offer media excellence in APAC

by Teddy Cambosa

-

May 24, 2023

Dentsu SG, Grasp form partnership to offer media excellence in APAC

Singapore – Dentsu Singapore and SaaS suite Grasp have announced a partnership to offer media excellence in Asia-Pacific. Said partnership will leverage dentsu Singapore’s media expertise and Grasp’s proprietary preventive media and data excellence technology to deliver a comprehensive suite of media excellence solutions including campaign configuration verification, golden rule monitoring, and audience measurement. 

Moreover, the joint offering will serve to meet the evolving needs of brands in the region by optimising ad spend and ensuring that the important aspects of digital advertising strategies are followed meticulously.

Hemant Menon, client partner and performance marketing lead for media group at dentsu Singapore, said, “Dentsu Singapore has been at the forefront of providing real and tangible solutions to help our clients in delivering successful media strategies across the region. As media channels continue to evolve, it is more important than ever to ensure that digital campaigns are delivered with precision, accuracy, and efficiency. With Grasp’s unique proposition of advocating conscious and responsible solutions and dentsu’s experience in media execution, we will now be able to offer unparalleled media excellence solutions for brands across APAC.”

Meanwhile, Stephanie Phua, performance director for media group at dentsu Singapore, commented, “Given the complex and fragmented set up of the APAC digital landscape, our clients will appreciate the efficiency and flawless platform navigation that our partnership with Grasp offers. With Grasp’s pioneering media excellence technology, we will be able to deliver media excellence by mitigating overspend in digital campaigns, ensuring accurate implementation of brand naming conventions in campaigns, and by embedding central governance of campaign set-up standards for seamless campaign execution to extract more value from media.”

Lastly, Jessica Michen, chief operating officer at Grasp, said, “We are thrilled to partner with dentsu Singapore to deliver media excellence in the APAC region. Dentsu Singapore’s reputation as a leading agency in the region and our unique preventive technology in media excellence make this a powerful partnership that will deliver value to brands across the region.”

Related Tags Asia Pacific dentsu Singapore Grasp Media excellence
Share this article

Related Articles

View All
Prerna Mehrotra appointed into newly-created chief client officer role for dentsu APAC
Marketing Featured APAC
Prerna Mehrotra appointed into newly-created chief client officer role for dentsu APAC
May 17, 2023
By Teddy Cambosa
Dentsu HK appoints Tom Wan as CEO of Greater Bay Area solutions
Marketing Featured East Asia
Dentsu HK appoints Tom Wan as CEO of Greater Bay Area solutions
May 10, 2023
By Teddy Cambosa
Dentsu’s creative division in APAC names Dan Paris as chief growth and product officer
Marketing Featured APAC
Dentsu’s creative division in APAC names Dan Paris as chief growth and product officer
May 8, 2023
By MARKETECH APAC
ALL FEAT IMAGES (9)
Marketing Featured South Asia
Dentsu India’s Anita Kotwani expands role to lead Media division for South Asia
March 20, 2023
By MARKETECH APAC
Dentsu bolsters leadership roster for newly formed SEA cluster
Marketing Featured Southeast Asia
Dentsu bolsters leadership roster for newly formed SEA cluster
March 16, 2023
By Maureen Basa
Siddarth Malhotra named new CEO of Dentsu Creative Vietnam
Marketing Featured Southeast Asia
Siddarth Malhotra named new CEO of Dentsu Creative Vietnam
February 6, 2023
By MARKETECH APAC
No posts found

Featured Articles

View All
ALL FEAT IMAGES (9)
Marketing Featured Partners Southeast Asia
AQUA’S programmatic DOOH campaign steals the show at Citayam Fashion Week with real-time data
May 22, 2023
By MARKETECH APAC
SEA marketing leaders to shine on creating seamless omnichannel journey via webinar this May
Main Feature Marketing APAC
SEA marketing leaders to shine on creating seamless omnichannel journey via webinar this May
May 19, 2023
By Maureen Basa
The current state of on-ground activations in Vietnam: moving away from the remnants of socially-constrained brand interactions
Main Feature Marketing Southeast Asia
The current state of on-ground activations in Vietnam: Moving away from the remnants of socially-constrained brand interactions
May 16, 2023
By MARKETECH APAC
MARKETECH APAC convenes industry leaders in webinar to unravel conversational marketing best practices
Main Feature Marketing APAC
MARKETECH APAC convenes industry leaders in webinar to unravel conversational marketing best practices
May 9, 2023
By MARKETECH APAC
What’s NEXT Interview: HKJC’s Chirag Desai on evolving the digital experience journey: ‘Start small, dream big’
Technology Featured Partners APAC
What’s NEXT Interview: HKJC’s Chirag Desai on evolving the digital experience journey: ‘Start small, dream big’
May 8, 2023
By Teddy Cambosa
SEA marketers get a helping hand in connecting their ‘CX Dots’ via three-part webinar series
Main Feature Marketing Southeast Asia
SEA marketers get a helping hand in connecting their ‘CX Dots’ via three-part webinar series
March 29, 2023
By MARKETECH APAC
No posts found

Most Recent Articles

SRT, TBWA\Singapore bring Macbeth experience to Roblox as part of Project Arts Metaverse
SRT, TBWA\Singapore bring Macbeth experience to Roblox as part of Project Arts Metaverse
May 30, 2025
Fatima Baduria
No posts found
Okaya Power awards integrated media duties to dentsu X India 
May 30, 2025
Aliza Carmona
PepsiCo joins Formula 1’s growing list of official partners
May 30, 2025
Teddy Cambosa
UNIQLO Singapore to open first touchpoint concept store for online-to-offline shopping experience
May 30, 2025
Fatima Baduria
CelcomDigi celebrates preservation of Bornean languages with new chatbot, campaign
May 30, 2025
Teddy Cambosa
Café de Coral pays tribute to generational bonds in new dentsu HK campaign
May 30, 2025
Aliza Carmona
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin