Hong Kong – Dentsu Hong Kong has appointed Tom Wan as its chief executive officer for Greater Bay Area (GBA) solutions. In his new role, Wan will spearhead growth of the newly established business team across borders, realising the group’s commitment to contribute to their clients’ strategic growth in the region and weave capabilities with this important development paradigm for decades to come.
In his new role, Wan will report to Simone Tam, Group CEO of dentsu Hong Kong and work in partnership with the wider leadership team, across dentsu’s capabilities across creative, media and CXM.
Wan encompasses more than 30 years of experiences; beginning his career in New York and Hong Kong before spending the last 20 years in Mainland China. He then joined dentsu Hong Kong in February 2023.
Prior to joining dentsu, he served as the president of experience in Ogilvy China, which he oversaw the relaunch of the agency’s digital transformation and experience unit that covers the martech, data analytic, CRM, e-commerce, UI/UX, and performance media practice. He has also served as the CEO of IPG Mediabrands China and led key positions in the wider WPP Group APAC.
Speaking on his role, Wan said, “I’m excited to return home to Hong Kong after spending [over] 20 years of my professional career in the mainland market, be able to contribute my knowledge and experience to our clients’ growth strategy & initiatives in the GBA region.”
Meanwhile, Tam commented, “GBA is a primary growth strategy for many of our clients for the next decade. With Tom’s deep experience and knowledge of the mainland market, we are confident we can truly offer strong, practical business solutions for clients who are interested in GBA.”
Wan’s appointment follows the recent appointment of Dan Paris as the chief growth and product officer for Dentsu Asia-Pacific.
