Singapore – Advertising and public relations company dentsu has announced a partnership with cross-channel experience platform Insider which combines dentsu’s integrated capabilities in client support and execution with Insider’s AI-powered cross-channel marketing platform in delivering personalized customer experience journeys at scale.
Through the partnership, brands will be able to seamlessly access a holistic understanding of their online audiences, across different channels and platforms. This will allow marketers to anticipate audience behavior and deliver personalized online experiences at scale to fully address the needs of customers, while reducing the cost of customer acquisition, activation and retention.
For Prantik Mazumdar, managing director for CXM Group at dentsu Singapore, their company’s data-led and technology-driven approach to building omni-channel personalizations is etched in their company DNA, and that their end goal is clear: they are laser-focused on helping their clients cut through the data noise to drive meaningful customer journeys that build brand love.
“As such, we appreciate the complementary value that Insider’s AI-backed model for connecting data, predicting behaviors, and individualizing experiences brings to dentsu’s integrated capabilities. By unlocking these offerings, we will be able to even better collaborate with our clients to help them deliver captivating customer experiences faster and with precision,” Mazumdar said.
Meanwhile, Patrick Steinbrenner, managing director for APAC at Insider, commented that they look forward to collaborating with the team at dentsu to bring more enhanced customer service experience for their clients.
“Having the right recommendation algorithms powered by AI will help enterprises deliver precise individualized cross-channel recommendations and uncover their full revenue potential. Dentsu’s strategic client support and data-led execution with Insider’s platform capabilities will take marketing to the next level,” Steinbrenner said.
The partnership offerings will be available in Indonesia, Hong Kong, Malaysia, and Singapore.
